Senior Marketing Manager

At Morales Professional, we believe careers are more than jobs, they are opportunities to build better futures. As part of Morales Group, an award-winning staffing and talent solutions organization, we are committed to connecting exceptional people with organizations where they can grow, contribute, and thrive. If you're looking for a company that values integrity, collaboration, continuous improvement, and people-first leadership, we’d love to hear from you.

About the Role
We’re partnering with a growing global manufacturer seeking a strategic and hands‑on Senior Marketing Manager to lead its U.S. marketing function and help drive the next phase of growth. This is an opportunity for someone who wants to do more than manage campaigns. You’ll work closely with executive leadership, sales, engineering and operations to identify new markets, develop go‑to‑market strategies, strengthen the brand and turn market opportunities into measurable business growth.

Responsibilities

Develop and execute the overall marketing and growth strategy

Identify new markets, applications, customer segments, and growth opportunities

Lead market research, competitive intelligence, and customer insight initiatives

Develop positioning, messaging, and differentiated value propositions

Own go‑to‑market strategies for new products, solutions, and market opportunities

Lead product launches and commercialization initiatives

Drive demand generation through digital marketing, content, events, trade shows, and targeted campaigns

Partner closely with Sales to develop tools, messaging, presentations, and market insights

Collaborate with Engineering, Product Development, Operations, Sales, and executive leadership

Establish marketing KPIs and measure campaign effectiveness, ROI, and business impact

Manage the marketing budget and prioritize investments

Lead and develop a small marketing team

Qualifications

Bachelor’s degree required; MBA is a plus

Required Skills

10+ years of progressive B2B marketing experience, including leadership responsibility

Experience within manufacturing, industrial products, engineered products, packaging or a similar B2B environment

Strong background in market development, product commercialization and go‑to‑market strategy

Proven ability to identify and develop new market opportunities

Experience translating technical products into compelling customer value propositions

Strong strategic, analytical and executive communication skills

Experience leading and developing marketing professionals

Preferred Skills

Experience within manufacturing, industrial products, engineered products, packaging or a similar B2B environment

Pay range and compensation package
Compensation DOE: 125-150k

Equal Opportunity Statement
Morales Professional is an Equal Opportunity Employer and welcomes candidates from all backgrounds and experiences to apply.

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