Senior Marketing Manager

Senior Marketing Manager Our client, a growing manufacturer of industrial and packaging products, is seeking a Senior Marketing Manager to provide strategic leadership in market analysis, product commercialization, branding, and customer engagement. This role will drive both short-term revenue opportunities and long-term growth strategies, serving as the bridge between market opportunities, product development, sales growth, and customer engagement.
What You'll Do
Develop and execute comprehensive marketing strategies aligned with company objectives and growth initiatives
Conduct market research, competitor analysis, and customer feedback collection to identify growth opportunities
Identify new markets, applications, products, and customer segments to drive business diversification
Lead brand strategy and develop messaging that communicates the company's value proposition
Own go-to-market (GTM) strategy and develop integrated marketing plans supporting product launches
Lead cross-functional product launch initiatives ensuring successful market adoption
Develop and execute digital marketing, content marketing, trade show, and lead generation campaigns
Create sales tools, presentations, and collateral that empower the sales team
Support customer acquisition, retention, and growth through strategic marketing programs
Partner with Sales, Engineering, Operations, and Leadership to align strategies and achieve business objectives
Establish KPIs, monitor marketing effectiveness, and provide data-driven recommendations
Develop and manage marketing budgets to maximize ROI
Lead, coach, and develop marketing team members
What You'll Need
Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related field (MBA preferred)
10+ years of progressive marketing experience with demonstrated leadership responsibility
Experience in manufacturing, industrial products, packaging, or related B2B environments (plastic packaging preferred)
Strong understanding of market research, competitive analysis, demand generation, and strategic business development
Proven ability to develop and execute go-to-market strategies and product launch initiatives
Excellent communication, presentation, and influencing skills across all levels of an organization
Ability to translate technical product features into compelling, customer-focused value propositions
Experience leading and developing marketing teams
Strong analytical, financial, and project management skills
Data-driven decision-making experience, including measuring campaign effectiveness and marketing ROI