Product Marketing Manager

Location
Greater Westborough, MA (Hybrid - 2 days/week in office)

Position Summary
We are seeking a strategic and execution-focuse d Product Marketing Manag er to drive the commercialization and lifecycle management of innovative medical capital equipment solutions. This individual will play a key role in developing go-to-market strategies, leading new product launches, supporting commercial teams, and delivering data-driven insights that influence business decisions. The ideal candidate combines strong strategic thinking with a hands‑on approach to execution, thrives in a cross‑functional environment, and has a proven ability to influence stakeholders across marketing, sales, product development, clinical, and executive leadership.

Key Responsibilities

Develop and execute comprehensive product marketing strategies that drive market adoption and revenue growth

Lead cross-functional commercialization efforts for new product launches, ensuring alignment across product management, sales, clinical, operations, and executive leadership

Create positioning, messaging, value propositions, and competitive differentiation for capital equipment solutions

Partner closely with sales leadership to develop commercial strategies, launch plans, and customer engagement initiatives

Analyze market trends, competitive intelligence, customer feedback, and sales performance to identify growth opportunities and optimize business strategies

Build pricing models and forecasting tools to support business planning and commercial decision-making

Develop and maintain sales dashboards and key performance metrics, translating data into actionable recommendations

Monitor product performance throughout the product lifecycle and recommend enhancements based on market insights

Create sales enablement materials including presentations, competitive tools, training content, and marketing collateral

Build trusted partnerships across internal departments by effectively influencing without direct authority and aligning teams around common business objectives

Support product planning by leveraging customer insights, market dynamics, and commercial performance data

Qualifications
Required

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Minimum of 5 years of product marketing exper ience within the medical device industry

Minimum of 5 years of experience marketing capital equip ment

Demonstrated success leading new product lau nches from strategy through commercial execution

Strong analytical skills with experience in: Sales forecasting, Pricing analysis, Market analysis, Business performance reporting, Dashboard development and KPI tracking

Experience interpreting complex datasets and translating insights into strategic recommendations.

Proven ability to influence and build credibility with cross-functional stakeholders at all organizational levels.

Strong project management skills with the ability to manage multiple priorities simultaneously.

Excellent written, verbal, and presentation communication skills.

Preferred

MBA or advanced business degree.

Experience supporting global product launches.

Experience working within highly regulated healthcare or medical technology environments.

Familiarity with CRM, business intelligence, and data visualization tools (Salesforce, Power BI, Tableau, or similar)

Success Profile
The successful candidate will be:

Strategic yet highly execution-oriented.

Comfortable working with both qualitative and quantitative data.

Naturally collaborative and able to build trust across diverse teams.

Customer-focused with a strong commercial mindset.

Curious, analytical, and proactive in identifying opportunities.

Organized, adaptable, and capable of managing multiple initiatives in a fast-paced environment.

Hybrid position requiring two days per week onsite in the Greater Westborough, Massachusetts area.

Occasional domestic travel for customer visits, conferences, sales meetings, and product launches.

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