Director, IM Social Media Strategy

Architect, evolve, and connect global social media channel charters and operational models across regions and therapeutic areas
Ground digital initiatives in audience insights, user experience, and intuitive content pathways
Monitor how emerging technologies, especially AI, will reshape digital strategy, operations, content workflows, and audience engagement
Build partnerships across therapeutic areas, global markets, and enterprise functions as a trusted advisor
Partner with regional teams to amplify local priorities and provide governance, templates, and training
Own and maintain the global social media governance framework, policies, access controls, and risk protocols
Refine compliant review pathways and escalation protocols with Legal, Regulatory, Privacy, and Security teams
Supervise global publishing standards, community moderation, credential security, and vendor management
Develop indicator frameworks for awareness, engagement, traffic, and reputation metrics
Turn complex data into actionable leadership insights
Set community engagement and sensitive moderation standards for adverse events, misinformation, and product complaints
Coordinate with issues and crisis teams during major moments
Direct a high-performing core team and provide direct and indirect people leadership
Requirements Hands-on experience in pharmaceuticals, healthcare, or a similarly regulated environment
Experience partnering with medical, legal, regulatory, and compliance functions
Proven track record building or managing social media governance, policies, risk controls, and channel access frameworks
Experience architecting global channel structures, audience user flows, and multi-market distribution ecosystems
Strong capability using analytics tools such as Sprinklr, Khoros, or Brandwatch
Ability to derive insights, improve user experience, and communicate return on investment to leaders
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
10+ years of experience in social media strategy, digital communications, and/or integrated marketing
Leadership experience in a large, complex organization
5+ years of people leadership experience
Ability to build and develop teams across strategy, operations, creative, and analytics
Occasional flexibility for after-hours coverage during high-priority news cycles or issues
Required skills: Brand Reputation Management, Corporate Communications Strategy, Media Relations
Core Competencies Demonstrates expertise in social media governance, digital communications, and audience engagement within regulated environments. Proven ability to lead teams, develop strategic frameworks, and leverage analytics tools to drive insights and improve user experience.
Highest-signal resume keywords Social Media Governance
Digital Communications Strategy
Analytics Tools Proficiency
People Leadership
Pharmaceuticals Experience
ATS Optimization Keywords Hard Skills Brand Reputation Management
Corporate Communications Strategy
Media Relations
Audience User Flows
Multi-Market Distribution Ecosystems
Soft Skills Leadership
Collaboration
Communication
Industry Keywords Pharmaceuticals
Healthcare
Regulatory Compliance
Risk Controls
Community Engagement
Tools & Technologies Sprinklr
Khoros
Brandwatch

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