U.S. Product Communications Manager

Responsibilities
The TikTok USDS Joint Venture Communications team serves as the strategic voice of the Joint Venture, articulating who we are and how we protect and empower millions of Americans on the apps we operate. Our U.S. Product Communications function sits at the intersection of Product, Trust & Safety, Legal, and Public Policy — translating complex features and technical capabilities into clear, compelling stories that resonate with everyday users, creators, and small businesses.

We drive mission-critical narratives that build trust, spotlight innovation, and fuel adoption of TikTok features across the United States. From the 200 million Americans who use TikTok to create, connect, and grow their businesses, to the journalists and partners who help tell those stories — this team connects the dots between product reality and public understanding.

About the Role
We're looking for a consumer-minded, detail-obsessed U.S. Product Communications Manager to help drive awareness and adoption of key TikTok U.S. features among American audiences. The ideal candidate is a sharp storyteller who can translate technically complex products into accessible, engaging narratives — and who thrives working shoulder-to-shoulder with product managers to shape communications from the ground up.

This role bridges products and external audiences — working with journalists and creators to bring the TikTok U.S. product story to life with clarity and credibility.

This role requires exceptional writing and editorial judgment, strong media instincts, proactive risk management, and a genuine passion for the creativity and communities that define TikTok in the U.S.

Responsibilities

Develop and execute integrated U.S. product communications strategies that drive awareness and adoption of TikTok features in the U.S., with a clear consumer-facing mindset.

Partner directly with product managers early in the development cycle to help shape features and craft messaging for real American audiences.

Lead communications risk management for key product launches — identifying potential reputational concerns early and developing proactive mitigation strategies.

Own ongoing evergreen storytelling that spotlights the creative tools, features, and capabilities empowering US creators, small businesses, and communities on the platform.

Draft, review, and refine a wide range of materials — including media pitches, press releases, product explainers, blog posts, Q&As, and launch toolkits — with exceptional attention to detail.

Build and maintain strong relationships with consumer and tech journalists, serving as a trusted and proactive media relations partner.

Manage content review and approval workflows, ensuring message accuracy, consistency, and compliance across all channels and stakeholders.

Collaborate cross-functionally with Product, Legal, Policy, Marketing, and global communications colleagues to deliver cohesive, well-timed communications.

Support executive and internal communications as needed, including briefing documents, talking points, and leadership updates.

Travel as needed to support press events, campaigns, and team priorities, with flexibility to adapt to shifting timelines and fast-moving news cycles.

Qualifications
Minimum Qualifications

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field

5+ years of experience in external or product communications, ideally in consumer tech or a fast-paced media environment

Proven track record of high-quality writing across multiple formats and audiences, with strong editing and copy review skills

Demonstrated experience working directly with product or engineering teams to communicate complex features in accessible, audience-appropriate ways

Established media relations background with consumer or tech press contacts and a strong understanding of the U.S. earned media landscape

Experience managing communications risk and navigating sensitive product narratives

Experience in both agency and in-house environments

Preferred Qualifications

Deep familiarity with the U.S. creator economy, small business ecosystem, or consumer technology landscape

Experience supporting integrated communications planning across launches, campaigns, and evergreen programs in a fast-paced environment

Proactive, solutions-oriented mindset with the creativity to develop fresh storytelling angles and campaign hooks

Demonstrated ability to thrive under ambiguity, manage multiple priorities simultaneously, and adapt quickly to change

Strong team-player mentality with a collaborative spirit across functions, time zones, and organizational levels

Familiarity with data privacy, cybersecurity, trust and safety, or US technology policy — and genuine interest in learning these areas quickly

Passion for TikTok's products and a deep appreciation for the communities and creativity they enable

About USDS
TikTok USDS Joint Venture LLC is dedicated to the safety and security of millions of Americans who create, discover, and connect with what they love on the apps we operate. The Joint Venture has been established in compliance with the Executive Order signed by President Trump on September 25, 2025. Our foundation is a comprehensive data privacy and cybersecurity program we operate under defined safeguards to protect national security and secure U.S. user data, apps and the algorithm. We safeguard the U.S. content ecosystem, holding decision-making authority for trust and safety policies and moderation. USDS Joint Venture helps ensure Americans can continue to express their creativity, discover new hobbies and interests, and build thriving communities and businesses on a global scale.

On-site presence across teams allows the company to operate with greater speed, alignment, and agility — especially in areas like real-time decision-making, team development, and integrated execution. As such, the company is shifting from a hybrid work model to a fully in-person schedule up to 5 days a week.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

USDS Reasonable Accommodation
USDS is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/USDS-RA

Job Information
【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $96000 - $211112 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

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