About the Opportunity
The organization is the largest private and independent cardiology network in the United States. Its inclusive and diverse network brings together top cardiovascular specialists and thought leaders who offer regional perspectives and a broad strategic vision for the future of patient care.
Headquartered in the Orlando area, the company aims to bring the best cardiovascular physicians into one network with the common mission of saving lives, reducing costs, and improving patient care through clinical innovation. Through the organization’s physician-centered practice management model, physicians drive clinical care and their practice culture, while benefiting from the business expertise and shared resources available for better patient outcomes.
Key Responsibilities
- Practice Support & Internal Agency Management
- Act as an internal marketing consultant to affiliated practice leaders, assessing local market needs and delivering tailored growth plans.
- Oversee marketing vendors with the management and coordination of marketing strategies ensuring approval and satisfaction of practice groups.
- Design and scale a standardized “Marketing Playbook” that newly acquired or affiliated practices can rapidly deploy to increase patient volume.
- Lead local patient campaigns for clinics, focusing on core cardiology services, vein/vascular care, and diagnostic imaging.
- Manage local reputation and footprint, overseeing SEO, Google Business Profiles, and patient review generation for individual doctors and clinics.
- MSO Strategy & Business Development
- Strengthen the corporate brand to position the company as the premier MSO partner of choice for independent cardiologists and medical groups.
- Support the business development team by creating high-impact case studies, presentations, and data-driven collateral that prove how marketing support grows practice revenue.
- Develop physician-to-physician referral programs to boost patient transfers from primary care providers into affiliated cardiology practices.
- Build compelling B2B marketing assets (e.g., case studies, data sheets) that demonstrate how corporate marketing support drives patient volume and revenue growth for affiliates.
- Operations, Compliance & Analytics
- Manage a centralized marketing budget, efficiently allocating resources between corporate-level initiatives and practice-specific campaigns.
- Ensure strict healthcare compliance across all corporate and practice marketing assets, strictly adhering to HIPAA, Stark Law, and medical advertising regulations.
- Track and report performance KPIs to both corporate executives and practice stakeholders, demonstrating marketing ROI, cost per lead, and patient volume growth.
Required Qualifications, Knowledge, Skills, and Abilities
- Education: Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field (MBA preferred).
- Experience: 8–10+ years of marketing experience, with at least 4 years in a multi-site healthcare environment, MSO, or healthcare marketing agency.
- Cardiology Knowledge: Familiarity with cardiovascular service lines, patient demographics, and referral patterns is highly preferred.
- Relationship Management: Proven ability to influence and collaborate with independent physicians, practice managers, and corporate executives.
- Technical Skills: Experience with multi-location SEO/PPC management, healthcare CRMs, and HIPAA-compliant marketing automation tools.
Position Overview
- Benefits: Full benefits package active on day one
- Type: Full-time, 100% Remote
- Travel: Approximately 40%
The hiring company is an equal opportunity employer committed to building a diverse and inclusive team.