Marketing Director

Marketing DirectorThe Marketing Director is responsible for leading and executing Columbus Bank and Trust's overall marketing, branding, communications, and community engagement strategy. This position serves as a steward of the Columbus Bank and Trust brand and works across the organization to promote the bank, its employees, products, services, culture, and commitment to the community.In this role, you will:Develop and execute the bank's annual marketing strategy and marketing calendar in alignment with the bank's strategic priorities.Manage and protect the Columbus Bank and Trust Company brand across advertising, digital platforms, social media, website content, signage, promotional materials, and public communications.Develop and coordinate marketing campaigns supporting Retail, Commercial, Agricultural, Mortgage, Deposit, and other bank growth initiatives.Manage the bank's social media presence, website content, advertising, digital communications, photography, video, graphic design, and other marketing content.Lead the bank's community marketing efforts, including sponsorships, charitable contributions, community partnerships, customer events, parades, fairs, and other activities.Build and maintain strong relationships with community organizations, businesses, schools, nonprofits, media partners, vendors, and other community stakeholders.Work collaboratively with departments throughout the bank to identify marketing opportunities, promote products and services, communicate organizational initiatives, and support strategic objectives.Partner with Human Resources and management on employee communications, recruitment marketing, employee recognition, organizational announcements, and promotion of the Columbus Bank and Trust culture.Develop and manage the annual marketing, advertising, promotional, and community sponsorship budget while maintaining appropriate documentation and financial accountability.Coordinate outside marketing relationships including media outlets, advertising partners, printers, promotional vendors, photographers, designers, and other service providers.Monitor the effectiveness of marketing efforts and use available analytics, engagement information, and community feedback to continuously improve the bank's marketing strategy.Ensure advertisements, marketing materials, social media communications, and promotional activities are accurate, professional, and compliant with applicable bank policies and regulations.Represent Columbus Bank and Trust professionally throughout the community and be available for occasional evening and weekend community and bank events.Identify new opportunities to strengthen the bank's brand, community presence, customer engagement, and overall marketing effectiveness.Protect confidential customer, employee, and bank information and comply with all applicable bank policies and regulatory requirements.Perform additional duties and special projects as assigned.This role plays a key part in strengthening the Columbus Bank and Trust brand, supporting the growth of the organization, celebrating our employees, and ensuring the bank remains highly visible and actively engaged throughout the community while helping Columbus Bank and Trust remain Customer Focused, Community Minded, and Locally Owned.QualificationsRequired Qualifications:Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field, or an equivalent combination of education and relevant professional experienceMinimum of three years of marketing, communications, advertising, public relations, business development, community relations, or related professional experienceDemonstrated experience developing and executing marketing initiatives, campaigns, communications, or eventsStrong written and verbal communication skills with attention to detail and the ability to develop clear, professional, and engaging contentStrong organizational, project-management, and time-management skills with the ability to manage multiple projects and prioritiesAbility to independently take projects from initial concept through planning, execution, and completionStrong creative thinking, problem-solving, and relationship-building skillsExperience using social media platforms for professional or organizational communicationsGeneral understanding of digital marketing, advertising, branding, content development, and community engagementProficiency with Microsoft Word, Excel, PowerPoint, Outlook, and other standard business softwareAbility and willingness to learn graphic design, social media, website, analytics, and other marketing-related platformsAbility to maintain confidentiality and exercise sound professional judgmentAbility to occasionally work outside normal banking hours for community events, bank activities, and other marketing responsibilitiesAbility to professionally represent Columbus Bank and Trust throughout the communityPreferred Qualifications:Five or more years of marketing, communications, public relations, business development, or related professional experiencePrevious banking, financial services, or regulated-industry experienceExperience managing an organizational brand, marketing strategy, or annual marketing planExperience developing and administering marketing, advertising, or sponsorship budgetsExperience managing social media platforms, websites, digital advertising, email marketing, and other digital communicationsExperience with graphic design and content-development programs such as Adobe Creative Suite, Canva, or similar platformsPhotography, video production, editing, or other multimedia experienceExperience coordinating community events, sponsorships, charitable giving, or public relations activitiesExperience working with media outlets, advertising agencies, promotional vendors, printers, and other marketing partnersFamiliarity with marketing analytics, social media analytics, website analytics, and campaign-performance measurementUnderstanding of financial-services advertising regulations and compliance requirementsStrong knowledge of Columbus and the surrounding communitiesKey CompetenciesMarketing and brand management • Creativity and communication • Relationship building and community engagement • Organization and project management • Initiative and accountability • Collaboration and teamwork • Professional judgment and attention to detail • Adaptability and continuous improvement • Customer and community focus • Commitment to the bank's mission, values, and culture