Digital Marketing Manager

We are seeking a Digital Marketing Manager to help build and scale the internal digital marketing capabilities of The Fragrance Group's portfolio of luxury and prestige fragrance brands.

Reporting to the Director of Ecommerce, this role will serve as the internal owner of digital marketing strategy, agency management, and marketing performance across multiple brands. External agencies currently manage much of the company's paid media, lifecycle marketing, campaign execution, and reporting efforts. This individual will play a key role in evaluating agency partnerships, identifying opportunities for future internal ownership, and helping shape the marketing infrastructure needed to support long-term growth.

The ideal candidate combines ecommerce performance marketing expertise, agency-management experience, and the ability to thrive in a fast-paced entrepreneurial environment. Experience within luxury, prestige beauty, fragrance, fashion, or other premium consumer categories is strongly preferred.

This role will sit in our office headquarters in the Herald Square area 4 days a week

Core Responsibilities
Agency Management & Marketing Development

Serve as the primary liaison between the Ecommerce team and external agency partners.

Evaluate agency workflows, campaign performance, reporting methodologies, and execution processes.

Help leadership assess which marketing functions should remain agency-supported and which may become internal capabilities over time.

Hold agency partners accountable for strategy, execution, timelines, and performance results.

Ecommerce Performance Marketing

Support digital marketing strategy and execution across the company's portfolio of brands.

Manage and optimize campaigns across paid search, paid social, display, retargeting, affiliate marketing, and other acquisition channels.

Monitor budgets, audience performance, campaign pacing, and return on advertising spend.

Develop testing strategies across audiences, creative, offers, and landing pages.

Identify opportunities to improve customer acquisition, conversion rates, customer lifetime value, and overall marketing efficiency.

Multi-Brand Management & Cross-Functional Collaboration

Support multiple fragrance brands with distinct target audiences, positioning, and business objectives.

Partner with Creative, Ecommerce, Social Media, and leadership teams to support launches, promotions, retention initiatives, and growth efforts.

Coordinate internal and external creative resources to support campaign execution.

Manage multiple stakeholders, agency relationships, campaigns, and priorities simultaneously.

Reporting & Business Insights

Build and maintain performance reporting across brands, campaigns, and channels.

Translate marketing data into actionable recommendations for leadership.

Support forecasting, budget planning, and performance analysis.

Present results, insights, and optimization opportunities.

Core Required Experience

4-7+ years of digital marketing, ecommerce marketing, performance marketing, or related experience.

Experience managing external marketing agencies and vendor relationships.

Experience supporting ecommerce performance marketing programs.

Strong analytical abilities with the ability to translate marketing data into business recommendations.

Experience managing campaign budgets, reporting, and optimization initiatives.

Strong project-management, organizational, and communication skills, with the ability to operate independently in a growing organization.

Platform Experience

Google Ads

Meta Ads Manager

Google Analytics 4

Shopify or comparable ecommerce platform

Email marketing and customer lifecycle marketing platforms (Klaviyo experience preferred)

Preferred Experience

Experience evaluating, building, or internalizing marketing functions previously managed by external agencies.

Experience supporting multiple brands, business units, or customer segments.

Experience in luxury, prestige beauty, fragrance, fashion, premium retail, or other premium consumer products.

Experience working within entrepreneurial, founder-led, or high-growth organizations.

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