Director, Marketing

BEAUTYSPACE is part of the PCA Group of Companies (PCA)

a privately-owned, global beauty holding company founded 36 years ago. Led by the founders and the next generation of the family, PCA employs ~1,500 people across five global locations. With a focus on omnichannel distribution and fulfillment, PCA operates through multiple subsidiaries with distinct leadership and business strategies.

BEAUTYSPACE

is a leading curator of beauty products offering a premium assortment of skincare, makeup, and wellness essentials. Known for its presence in forward-thinking retail spaces,

BEAUTYSPACE

delivers elevated, conscious beauty experiences. Through its B2B digital platform, the brand also connects beauty professionals and brands, fostering global collaboration and innovation in the beauty industry.
This is a hybrid role with Monday -Thursday in our NYC office & Fridays work from home. All days are 9am-6pm .
Job Summary:

We are looking for a highly hands-on

Director, Marketing

to lead marketing across our wholesale retail partners while also owning and building our growing direct-to-consumer business. You will be responsible for bringing our brands to life across multiple retail environments, with a focus on online marketing, while serving as the owner and decision maker for the Beautyspace.com customer experience and marketing strategy.

This is not a role that sits above the work. Approximately

70% of the role is hands-on execution and 30% strategic planning.

You will manage two direct reports

a Retailer Partners Associate

and

a Brand Partners Coordinator

while working closely with our parent company's resources across social media, creative and asset development, visual merchandising, and analytics.

Responsibilities:

Wholesale & Retailer Marketing

Develop and execute marketing programs that support our wholesale retail partners and drive omni channel brand and category growth, with a focus on digital marketing
Serve as the marketing lead across key retail accounts, translating retailer priorities into actionable marketing plans
Partner with Buying and Business Development to identify opportunities to improve omni channel brand visibility, customer engagement, and sell-through
Manage retailer-specific online marketing calendars, launches, promotions, events activations, and seasonal programs, coordinating with retailers and internal account managers
Ensure brands are represented consistently and effectively across retail environments
Coordinate with retailers and internal teams on assets, content, promotions, events, VM, and other marketing requirements
Track performance and use sales and customer insights to optimize programs
Balance the needs of multiple brands and retail partners while maintaining a clear commercial point of view
Direct-to-Consumer / Beautyspace.com

Own Beautyspace.com as the marketing and commercial lead, with ultimate decision-making authority over the site's customer experience, merchandising, marketing calendar, content priorities, promotional strategy, and customer acquisition initiatives
Act as the internal owner of the DTC business, setting priorities and making the final call on how the site is positioned, marketed, and presented to the consumer
Have the ability to leverage multiple external platforms, including social media, to increase awareness, conversion, and brand promotion for Beautyspace.com
Develop and execute the DTC growth strategy across acquisition, conversion, retention, engagement, and customer lifetime value
Own the DTC marketing calendar across product launches, campaigns, merchandising moments, email, content, promotions, partnerships, and brand storytelling
Determine which brands, products, stories, and commercial opportunities receive priority on Beautyspace.com
Partner with the parent company's Social, Creative, Public Relations, Visual, Asset Creation, and Analytics teams to execute the strategy leveraging those resources while retaining ownership of the brief, priorities, decisions, and final outcome
Monitor site performance and make ongoing decisions around traffic, conversion, merchandising, content, promotional activity, and customer engagement
Identify opportunities to improve conversion rate, average order value, repeat purchase, customer acquisition cost, ROAS, and overall customer lifetime value
Work closely with e-commerce and operational partners, including Development and Technical teams to ensure the site is properly supported from launch through fulfillment and post-purchase experience
Continually improve the digital customer journey from discovery through purchase, loyalty, and repeat engagement
Beautyspace Rewards / Loyalty

Own the BEAUTYSPACE Rewards loyalty program, including strategy, customer engagement, benefits, communications, and ongoing program development
Develop initiatives that increase enrollment, engagement, frequency, retention, and customer lifetime value
Use loyalty data and customer behavior to inform segmentation, personalization, promotions, and DTC marketing
Identify opportunities to connect loyalty activity with wholesale and broader brand-building initiatives
Track and optimize key loyalty KPIs including enrollment, active members, repeat purchase, frequency, retention, and revenue contribution
Team Leadership

Manage and develop two direct reports:

Retailer Partners Associate

supporting wholesale account marketing, retailer requirements, calendars, activations, and execution
Brand Partners Coordinator

supporting brand communication, assets, launches, marketing requests, and day-to-day coordination

Establish clear priorities, deadlines, and accountability across the team
Be willing to personally own execution, when necessary, rather than delegating every task
Build a team culture that is fast, collaborative, commercially minded, and highly accountable
Cross-Functional Leadership

Work closely with Buying, Business Development, Merchandising, Planning, Operations, Visual Merchandising, Finance, Technology and Development and the parent company's shared-service teams
Leverage parent-company capabilities across social media, creative and asset production, and analytics rather than duplicating those resources internally
Clearly brief internal partners and agencies, ensuring work is delivered on time and aligned to commercial priorities
Act as the connective tissue between brands, retailers, internal teams, and the consumer
Ensure marketing activity is connected to measurable business outcomes rather than activity for activity's sake
Qualifications:

5+ years of marketing experience, ideally within beauty, fashion, luxury, retail, or consumer
Strong preference for experience working across multiple brands, multiple channels, and/or multiple retail partners
Deep passion for and knowledge of the beauty business you should genuinely love the category, understand how consumers shop it, and be excited by brands and products
Experience owning or significantly contributing to a DTC/e-commerce business, including responsibility for site merchandising, customer acquisition, conversion, retention, and performance marketing
Demonstrated understanding of ROAS, CAC, conversion, traffic, AOV, retention, and customer lifetime value
Experience with loyalty programs and/or CRM is highly valued
Experience managing retail marketing programs and understanding how marketing translates into traffic, conversion, sell-through, and brand growth
Proven ability to manage multiple priorities and deadlines without losing attention to detail.
Strong project management and organizational skills
Excellent communication skills and the ability to work effectively with retailers, brands, internal stakeholders, and senior leadership
Comfortable working with data and analytics and using performance information to make decisions
Experience managing people and developing junior talent
A bias toward action, you see something that needs to get done and figure out how to get it done
Comfortable working in an entrepreneurial, fast-moving environment where priorities can change quickly
What we offer:

Phenomenal discounts on products within the beauty industry and beyond
Medical, Dental, and Vision along with supplemental benefits available after 60 days
401 (k) available after 1 year of service with up to a 4% match
17 days PTO and Paid Holidays, (pro-rated for the first year based on your start date)
Salary commensurate with experience $135,000 to $150,000

Equal Employment Opportunity Statement

The PCA Group of Companies is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. We recognize and value the benefits of a diverse workforce.