Senior Brand Manager

Salary:

$141,500–$176,900/year + performance bonus
Industry:

Consumer Packaged Goods (CPG)
A Senior Brand Manager opportunity is available for an experienced marketing professional to lead brand strategy, portfolio development and growth initiatives. The role will focus on translating consumer and market insights into clear commercial strategies while working across a highly collaborative, matrixed organization.
Key Responsibilities

Develop short- and long-term brand strategies designed to drive sustainable growth
Define strategic priorities across brand positioning, portfolio development and market opportunities
Lead innovation and renovation strategies in partnership with Insights and Innovation teams
Analyze consumer, category and business data to identify growth opportunities and performance drivers
Partner with Sales, Finance, Operations, Insights and Innovation teams to translate strategy into execution
Establish brand guidelines and standards to maintain consistency across consumer touchpoints
Identify strategic partnerships and initiatives that generate additional brand and business value
Share strategic insights, best practices and learnings to strengthen marketing capabilities across teams
Influence stakeholders across a complex, cross-functional organization
Drive clarity, alignment and execution in an environment with evolving priorities
Requirements

8+ years of experience in brand management or marketing, preferably within CPG or a related industry
Proven track record of developing and growing brands through strong positioning and commercial strategy
Strong strategic and analytical capabilities, with the ability to turn insights into actionable plans
Experience leading innovation, renovation and portfolio strategy across multiple initiatives
Demonstrated ability to influence and lead across matrixed organizations
Strong understanding of financial and P&L drivers
Comfortable working through ambiguity and managing competing priorities
Excellent communication, collaboration and stakeholder-management skills
Self-directed, curious and results-oriented approach
Compensation

Compensation:

$141,500–$176,900 base salary, plus performance-based bonus and comprehensive benefits.

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