Social Media & Marketing Intern

Social Media & Marketing Intern DEPARTMENT Bertarelli Institute for Family Entrepreneurship
REPORTS TO Benjapon Jivasantikarn, bjivasantikarn1@babson.edu
PAY RATE $15 per hour
Job Summary An undergraduate student intern to help grow our student community through social media, marketing, and student outreach. This is a hands‑on role for someone who enjoys social media, storytelling, connecting with students, and creating engaging campaigns.
What You Will Do Social Media & Marketing Develop a content calendar in advance, working with the Bertarelli Associate Director and Student Leaders to gather ideas, feedback, and engagement opportunities, then create and schedule posts
Create, schedule, and publish social media posts, stories, and other content, especially for Instagram
Capture and organize photos, videos, and content from Bertarelli events and programs
Track social media engagement and use insights to improve future content
Student Outreach & Community Growth Identify and reach out to students from family entrepreneurship backgrounds and encourage them to register and become part of the Bertarelli community
Develop creative outreach campaigns throughout the academic year to increase student awareness, engagement, and registration
Partner with Bertarelli Student Leaders to generate ideas and encourage peer‑to‑peer outreach
Help promote Bertarelli programs, events, and opportunities through targeted student communications
Track outreach efforts and registration numbers to understand what approaches are most effective
Assume additional responsibilities as needed below:
Support other marketing and communications projects as needed
Bring new ideas for how Bertarelli can better connect with and engage students
Your Team Will Include Benjapon Jivasantikarn, Associate Director, Bertarelli
Education and Skills You Will Need Interested in social media, marketing, communications, outreach, or storytelling
Comfortable using Instagram and familiar with social media trends
Creative, organized, and reliable
Able to plan ahead, manage deadlines, and work independently
Comfortable seeking input and collaborating with student leaders
Strong communication and interpersonal skills
Basic experience with Canva or similar design tools is a plus
How and Where You Will Work Approximately 5–10 hours per week, with flexibility around the student’s class schedule. This is a student internship role supporting the Bertarelli Institute for Family Entrepreneurship, working both remote with in‑person and remote meetings with the associate director and, as needed, student leaders.
Additional Skills You May Have Experience with Canva or similar design tools.
Experience creating social media content or managing an Instagram account.
Experience with student outreach, marketing campaigns, or community building.
About Us We’re all different. We’re all Babson.
Babson College is a world-class business school, empowering entrepreneurial leaders to create great economic and social value - everywhere. Here you’ll find a collaborative, collegial team environment designed to include and motivate every individual. It’s a rewarding and invigorating workplace – an exciting launch pad for anyone who wants to make a real impact in higher education.
We provide everything you need to achieve your goals, including learning and development opportunities, outstanding benefits, rich rewards, wellness programs, and a genuine dedication to creating a diverse, multicultural and inclusive community.
learning and development opportunities
outstanding benefits
rich rewards
wellness programs
A genuine dedication to creating a diverse, multicultural and inclusive community.

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