Paid Media Analyst - INTL - Brazil

Paid Media AnalystInsight Global is looking for a Paid Media Analyst to partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and other digital channels. This role focuses on analyzing spend efficiency, revenue impact, and key performance drivers to inform budget allocation and optimization decisions, while building and maintaining dashboards and visualizations that clearly communicate trends, insights, and recommendations. The analyst will design and run A/B tests and marketing experiments, perform deep-dive and ad-hoc analyses to explain why campaigns are over- or under-performing, and translate complex marketing and sales data into clear, actionable insights for marketers and leadership. This position is hands-on with data—debugging issues, validating results, and improving data reliability—while regularly reading out results, recommending optimizations, and supporting faster iteration and execution across teams.Responsibilities:Build, analyze, and interpret data across paid search, paid social, and other digital advertising channelsDesign and execute marketing experiments to measure incrementality and campaign impactDeliver recurring performance reporting and dashboards that support data-driven decision-makingConduct advanced SQL analysis to investigate marketing, sales, and funnel performanceDevelop and maintain visualizations using tools such as Tableau, Looker, or similar platformsPerform hands-on analytics related to SEM payback modeling and paid channel performanceSupport campaign optimization through data-backed insights and experimentation resultsCollaborate with analytics and marketing partners to improve tooling, dashboards, and workflowsWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.