About the Opportunity
The organization provides innovative identity and risk solutions, empowering institutions and individuals to transact with confidence. The team is building the future of identity verification in the United States, replacing a clunky, ineffective, and expensive status quo with solutions that are 10x faster, smarter, and more accurate.
The organization has seen tremendous traction and is growing extremely quickly. Its real-time APIs have helped verify hundreds of millions of identities, starting with financial services and rapidly expanding into new markets. The company is backed by world-class investors.
The organization has earned recognition from various publications and has been named to prestigious lists. It has also made history by being the first company to go live with a key industry standard and testified before the United States House of Representatives on the future of identity.
The company supports a variety of ways to work, ranging from fully remote to in-office. It operates as a digital-first organization with strong collaboration across the U.S. and other regions. The organization maintains physical offices in several U.S. cities and in India. For those located near an office, spending time in the office regularly is encouraged. Some roles are hybrid or in-office by design.
Key Responsibilities
Own the organization’s growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth.
Develop and execute an integrated marketing calendar that aligns campaigns to company priorities, target accounts, product launches, and revenue goals.
Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics, then optimize based on results.
Partner closely with Sales to increase awareness, engagement, pipeline generation, and conversion across the organization’s highest-priority enterprise accounts.
Own the organization’s organic growth strategy, including SEO and answer engine optimization (AEO), to improve visibility and trust with buyers researching fraud, identity, and risk solutions.
Lead the evolution of the organization’s website as a conversion engine through landing pages, content experiences, resource center improvements, and ongoing optimization.
Develop the strategy for industry events, webinars, executive programs, and other field marketing initiatives that create pipeline and accelerate strategic opportunities.
Build and own marketing analytics, attribution, and reporting, ensuring marketing investments are measured against pipeline, revenue, and business impact.
Partner with Product Marketing, Product, and Data Science to translate product capabilities and market insights into compelling campaigns and customer narratives.
Recruit, develop, and lead a high-performing team while establishing scalable processes and operating rhythms.
Evaluate new marketing channels, technologies, and AI-enabled tools that improve campaign effectiveness, operational efficiency, and pipeline generation.
Serve as a key partner to executive leadership, helping shape the organization’s go-to-market strategy and long-term growth initiatives.
Required Qualifications
10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies.
Experience building demand generation programs at growth-stage B2B companies.
Demonstrated success generating meaningful, attributable pipeline and revenue.
Able to walk through campaigns personally built in detail, including:
Experience developing marketing programs targeting strategic enterprise customers.
Strong experience building and executing integrated campaigns across multiple channels.
Hands-on experience with SEO and AEO, with a strong point of view on how AI is changing organic discovery.
Experience owning website strategy, including landing pages, content hubs, and conversion optimization.
Strong analytics and attribution skills with experience connecting marketing investments directly to pipeline and revenue outcomes.
Demonstrated people leadership.
B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background required.
Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.
Willingness to travel up to 25%.
Candidates must be legally authorized to work in the United States and reside in the United States.
Preferred Qualifications
Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products.
Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries.
Experience leveraging AI tools to improve campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations.
Experience partnering closely with enterprise sales organizations.
Strong operating judgment and ability to make decisions in ambiguous, fast-moving environments.
Additional Information
Compensation: $180,000-$230,000 base + equity + benefits. This salary range may be inclusive of several career levels, and the actual base salary within that range will be determined by several components including but not limited to the individual’s experience, skills, and qualifications.
Perks:
- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend, and more!
Corporate Values:
- Follow Through
- Deep Understanding
- Whatever It Takes
- Do Something Smart
The hiring company is an equal opportunity employer committed to building a diverse and inclusive team.