Business Development Representative - Digital Ads

Engage prioritized advertiser prospects through strategic outbound prospecting activities

Execute multi-channel outreach campaigns utilizing email, phone, and social selling techniques

Qualify prospective advertisers by identifying business needs, platform fit, timing, budget, and readiness to engage

Schedule and coordinate qualified discovery conversations with sales stakeholders

Maintain detailed and accurate records of prospect interactions, qualification criteria, next steps, and engagement activities within CRM systems

Partner closely with internal stakeholders to ensure smooth lead handoff and opportunity progression

Track and report outreach activity, response rates, qualified meetings, and pipeline contribution metrics

Participate professionally in client-facing and internal meetings, representing MarketStar with excellence

Other applicable duties as assigned.

Requirements

1-2 years of Business Development Representative (BDR), Sales Development Representative (SDR), or related sales experience

Experience in outbound prospecting, including email, phone, and social media outreach

Strong written and verbal communication skills with the ability to engage professionally with prospective clients

Digital advertising, ad buying, media technology, or platform sales experience preferred

Strong time management, organizational, and CRM management skills

Ability to assess prospect needs and effectively qualify sales opportunities

Comfortable participating in client-facing discussions and presenting professionally in virtual meetings

English language proficiency required; Mandarin fluency preferred for international market coverage

Ability to work standard business hours aligned with assigned region

Results-oriented mindset with a commitment to achieving activity and pipeline goals.

Core Competencies
Demonstrates expertise in outbound prospecting and client engagement through effective multi-channel outreach strategies, including email, phone, and social media. Proficient in CRM management and skilled in assessing prospect needs to qualify sales opportunities.

Highest-signal resume keywords

Outbound Prospecting

CRM Management

Digital Advertising Experience

Strong Communication Skills

Time Management

ATS Optimization Keywords
Hard Skills

Business Development

Sales Development

Email Outreach

Phone Outreach

Social Media Outreach

Qualification Criteria Assessment

Pipeline Contribution Metrics

Lead Handoff

Opportunity Progression

Soft Skills

Organizational Skills

Results-Oriented Mindset

Professional Presentation Skills

Industry Keywords

Digital Advertising

Ad Buying

Media Technology

Platform Sales

Tools & Technologies

CRM Systems

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