CRM Marketing Manager

Develop strategic consumer lifecycle strategies across email and SMS from lead acquisition through renewal and win-back
Build and deploy campaigns and customer experiences in Salesforce Marketing Cloud, including audience segmentation, journey logic, and send cadence
Develop and maintain A/B testing programs for subject lines, CTAs, offers, send frequency, and segments
Write or direct creative briefs and campaign copy for small business owners across the customer lifecycle
Partner with MarTech and MarOps on platform architecture, automation capabilities, and tooling
Manage lifecycle forecasting, budget, and performance reporting, connecting channel activity to lending outcomes
Develop and scale campaigns supporting awareness, conversion, onboarding, engagement, and education about Term Loan and Line of Credit products
Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to align messaging and customer touchpoints
Requirements Bachelor's degree in Marketing, Business, Finance, or a related field
8+ years in email marketing, lifecycle marketing, or CRM
Track record of running high-volume programs measured by business results
Background in fintech, financial services, e-commerce, or subscription businesses strongly preferred
Hands-on experience with Salesforce Marketing Cloud or comparable ESPs such as Braze, Klaviyo, or Iterable
Comfortable working in marketing automation platforms without needing to be a developer
Disciplined A/B testing approach
Strong segmentation and data analysis skills
Strong communication and cross-functional skills
Ability to write creative briefs, align stakeholders, and challenge ineffective approaches
Ability to manage multiple campaigns and priorities and drive projects to completion
Comfortable leading teams through ambiguity and change
Salesforce Marketing Cloud certifications are a plus
Eligible to work in the United States; visa sponsorship is not available
Core Competencies Expertise in developing and executing strategic consumer lifecycle marketing campaigns across email and SMS, with a strong focus on data analysis, A/B testing, and collaboration with cross-functional teams. Proficient in Salesforce Marketing Cloud and marketing automation platforms, driving measurable business results in fintech or related industries.
Highest-signal resume keywords Email Marketing
Salesforce Marketing Cloud
A/B Testing
Data Analysis
Lifecycle Marketing
ATS Optimization Keywords Hard Skills Email Marketing
Lifecycle Marketing
A/B Testing
Audience Segmentation
Campaign Management
Data Analysis
Performance Reporting
Creative Brief Writing
Marketing Automation
Budget Management
Soft Skills Strong Communication
Cross-Functional Collaboration
Project Management
Adaptability
Stakeholder Alignment
Certifications & Qualifications Salesforce Marketing Cloud Certifications
Industry Keywords Fintech
Financial Services
E-Commerce
Subscription Businesses
Consumer Lifecycle Strategies
Tools & Technologies Salesforce Marketing Cloud
Braze
Klaviyo
Iterable
MarTech Tools

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