Social Media Manager

Social Media ManagerSalary Range: $90,000 to $115,000 DOEWho We Are: Obagi Cosmeceuticals is an industry leading dermo-cosmetic brand that provides transformational skin care products, with a 35+ year legacy backed by science and innovation to protect and enhance skin tone and texture. Obagi is widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, remaining a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.What We Need: Obagi is seeking a strategic, creative, and highly organized Social Media Manager to lead day-to-day social media execution and community engagement across our social channels. This role will play a key part in shaping how Obagi shows up culturally while maintaining clinical credibility and professional authority.What You'll Do:Support execution of Obagi's social media strategy across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platformsOwn and manage the social content calendar, ensuring alignment with campaign priorities, product launches, brand initiatives, and key business momentsCollaborate cross-functionally with Brand Marketing, Creative, Influencer, Professional Marketing, and E-commerce teams to ensure cohesive storytelling and executionStay ahead of platform trends, social best practices, and emerging content formats to evolve Obagi's social presenceContent Development & Creative BriefingDevelop strategic creative briefs for social-first content across educational, brand, campaign, and trend-driven storytellingPartner closely with internal creative teams, external creators, and influencers to bring content concepts to lifeEnsure content aligns with Obagi's premium, science-backed brand positioning while remaining engaging and culturally relevantAssist in content ideation and development for launches, partnerships, events, physician storytelling, before-and-after transformations, and UGC initiativesCommunity ManagementLead day-to-day community management across all social platforms, including comments, DMs, tagged content, and audience engagementFoster a strong sense of community with both consumers and skincare professionals through thoughtful and timely engagementMonitor sentiment and identify potential social risks or escalations, partnering with leadership and customer care teams as neededSurface recurring audience questions, trends, and insights to internal stakeholdersSocial Reporting, Analytics & ListeningTrack and report on social performance, delivering actionable insights and recommendations on a weekly/monthly basisUtilize social listening tools to monitor brand sentiment, competitor activity, trending conversations, and emerging opportunitiesAnalyze performance data to optimize content strategy, engagement, and audience growthHelp evolve reporting dashboards and identify new ways to leverage social data to inform broader marketing initiativesUGC & Creator ContentManage UGC content development through platforms such as Cohley, including creator briefing, content selection, and optimizationIdentify opportunities to amplify authentic patient, provider, and creator storytelling across social channelsPartner with influencer team to ensure alignment across earned, owned, and paid social effortsWhat You'll Need:A bachelor's degree from an accredited university in Marketing, Advertising, Communication, or related field.5-7+ years of relevant social marketing experience, with an elevated aesthetic eye and proven ability to create engaging, high-performing social content while maintaining brand standardsPrior experience within beauty, skincare, aesthetics, wellness, or med device highly preferredPrevious agency management and experience supporting product launches, influencer campaigns, and experiential activations requiredDeep understanding of social platforms (Instagram, TikTok, Facebook, LinkedIn, and Youtube) and reporting tools (Sprinklr, Dash Hudson, Sprout Social, etc.)Experience with UGC/content creator platforms such as Cohley requiredStrong organizational and project management skills with attention to details; demonstrated ability to work under pressure to meet deadlines with a collaborative mindsetExceptional analytical and critical thinking skills.Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly, with a passion for creative problem solving.Possess an energetic, driven, positive attitude.Physical Requirements: These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.