Digital Campaign Manager

KEY DUTIES/RESPONSIBILITIES:

Works in partnership with the Principal Product Manager and brand marketing team to supplement the brand content calendar with 1:1 marketing initiatives that drive incremental sales, improved customer retention and restaurant level profitability.

Manages messaging campaign set-up, segment creation, email templates, coordination with creative, and reviews campaign-level results. Serves as subject matter expert for the marketing deployment platforms and day-to-day contact with vendor support teams.

Manages loyalty and offer set up, requiring coordination with menu data teams and quality assurance testing.

Manages customer database, understands the brand’s key segmentation strategy, and develops tactics to activate each segment to drive sales and traffic for the brand.

Analyzes key campaign metrics, translates analytics into insights and makes recommendations for national offers and test and learn strategies, including A/B testing to optimize campaign performance and drive incremental sales.

Drives restaurant sales, customer retention, frequency and life-time value through the successful creation and execution of member segmentation and targeting strategies as well as overall member promotion strategies.

Leverages data and analytics to make decisions and prioritize projects and initiatives.

Troubleshoots any issues that may arise related to communication and offers.

Performs other related duties, tasks and responsibilities as required, assigned and directed.

QUALIFICATIONS:
Education - Bachelor's degree or equivalent, preferably in Business Administration with emphasis in marketing, analytics and intelligence, technology/information systems or communications.

Experience –3-5 years experience in marketing with expertise in email/CRM marketing, digital marketing, lifecycle management, attribution and project management. Restaurant or retail marketing experience required. HTML experience is a plus. Previous experience with platforms such as Braze, Punchh, mParticle and Amplitude.

Skills/Knowledge/Abilities

Ability to understand complex data structures and flows

Requires thorough knowledge of marketing principles and concepts to effectively manage marketing projects

Excellent project management, organizational, interpersonal, analytical, and presentation skills

Excellent oral and written English communication skills

Ability to analytically view marketing effectiveness as it relates to overall sales and competitive trends

Ability to manage multiple projects with attention-to-detail

Ability to extrapolate customer purchase/engagement behaviors, trends, history to segment and target cohorts of the database

Ability to determine sales causation based off of attribution models and campaign reporting

Must be able to work effectively within all levels of the organization, including senior leadership

Working knowledge of personal computers and related Microsoft software applications (Word, Excel) and advanced knowledge in project management platforms, such as JIRA

Demonstrates integrity and ethical behavior

Physical Requirements - Ability to speak/hear clearly in person and on the telephone. Ability to operate a computer keyboard. Ability to travel up to 25% of time to restaurants or other locations as business needs require.

The range for this position is $83,000 - $116,200 and is based on an employee located at our corporate headquarters in San Diego. If the candidate is hired in a different city to work remote, we will apply a geographic pay differential based on the cost of labor in the market in which the employee resides.

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