Director, Digital Marketing

Director, Digital Marketing

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We're proud to be voted among the "Best Place to Work in Los Angeles" by the LA Business Journal 4 years in a row.
The Director, Digital Marketing will lead marketing execution for PragerU Kids, ensuring the team operates efficiently and key initiatives move from idea to completion. We're looking for a strong project manager and executor who can set priorities, coordinate across teams, remove roadblocks, and drive results. Above all, this role is about getting things done—taking priorities, creating momentum, and driving them through to completion.
Duties and Responsibilities :
Lead the PragerU Kids marketing team, driving priorities, accountability, and execution across all marketing initiatives
Create and manage the PragerU Kids marketing calendar, ensuring all content lines, programming, products, educational resources, and books are strategically promoted throughout the year
Develop and execute digital marketing strategies that drive audience growth, engagement, and brand awareness
Project manage campaigns across social media, email, paid advertising, ecommerce, partnerships, and other digital channels, ensuring initiatives are delivered on time and achieve results
Collaborate closely with Creative, Content, Social Media, Communications, Development, and other teams to execute integrated marketing campaigns
Monitor campaign performance and key metrics, using data to optimize marketing efforts and improve results
Manage marketing budgets, dashboards, performance reporting, and departmental priorities
Serve as the marketing lead and in-house champion for the PragerU Kids brand
Identify and cultivate strategic partnerships, sponsorships, platforms, and outreach opportunities that expand PragerU Kids' reach among parents, educators, and students
Stay ahead of emerging digital trends and identify new opportunities to grow and engage the PragerU Kids audience
Successful Candidates Will Possess :
5–7+ years of experience in digital marketing, with a strong track record of execution and results
Exceptional project management and execution skills, with the ability to manage multiple priorities and drive projects through to completion
Strong understanding of digital marketing, audience growth, and social media platforms, including Facebook, Instagram, YouTube, and emerging channels
Experience marketing kids, family, educational, or youth-focused content is strongly preferred, but not required
Experience marketing products on Amazon is a plus
Strong analytical, budgeting, and performance reporting skills
Comfortable taking direction from multiple stakeholders, adapting quickly, and keeping projects moving forward
Exceptional written and verbal communication skills
Proficiency with Microsoft Office and marketing analytics tools
Passion for PragerU's mission and a proactive, results-oriented mindset
What We Do : We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.
Salary Range : The salary target for this role is $120,000 - $160,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.