Web Marketing Manager

Web Marketing Manager

Only qualified Web Marketing Manager candidates located near Mountain View, CA will be considered due to the position requiring an on-site presence. Required skills include:
Experience in B2B SaaS or FinTech industries (3-5+ years)
Background in web experimentation (3-5+ years)
Familiarity with client customer segments or small business ecosystems (2-3 years)
Duties:
Web Experience Validation & UAT: Partner with product, design, and engineering teams to conduct UAT and validate new or updated web experiences, ensuring accuracy, functionality, and adherence to marketing and legal standards before launch
Strategic Planning & Execution: Develop and drive marketing operations strategies that align with business objectives, enabling high-velocity experimentation, campaign performance, and customer acquisition
Cross-functional Program Management: Lead collaboration across marketing, analytics, product, design, and content teams to support launch readiness, governance, and end-to-end campaign execution on web
Process Optimization: Identify opportunities to streamline workflows, improve time-to-market, and enhance marketing efficiency through documentation, automation, and tooling
Data-Driven Insights: Monitor key performance indicators, analyze data, and provide actionable insights to inform prioritization and continuous optimization across web properties
Tech & Tooling Stewardship: Partner with marketing technology and engineering teams to manage, evolve, and scale web operations tools (e.g., A/B testing platforms, CMS, QA tools)
Operational Excellence: Lead sprint planning, backlog grooming, and documentation efforts to drive velocity in test execution, landing page updates, and web campaign delivery
Stakeholder Communication: Clearly communicate progress, risks, and insights to stakeholders across levels. Provide visibility into timelines, blockers, and success metrics
Change Leadership: Support organizational shifts in operating models, team structures, and tooling by contributing to onboarding, training, and playbook development
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**