Search Engine Marketing Manager

Responsibilities Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels
Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs
Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation
Develop and test ad copy, creatives, and messaging aligned to B2B personas and product value propositions
Own product feed optimization for shopping campaigns
Partner with ecommerce and UX teams to optimize landing pages and onsite conversion, including checkout and product detail pages
Drive lead generation and transactional performance
Monitor and optimize KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
Leverage audience targeting, remarketing, and account-based strategies
Analyze performance data and provide actionable recommendations
Ensure accurate tracking and attribution across advertising platforms and CRM systems
Collaborate with sales, marketing, ecommerce, and data/engineering teams
Test and scale new channels, bid strategies, and audience segments
Manage agency or vendor relationships as needed
Provide regular reporting and executive-ready insights
Requirements Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required
5-8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environments
Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn
Experience driving lead generation and ecommerce outcomes including revenue, conversion rate, and AOV
Experience integrating media performance with CRM platforms such as HubSpot or Salesforce
Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting
Ability to manipulate and analyze large datasets; Excel and SQL preferred
Understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
Hands-on experience with tracking frameworks, tagging, data pipelines, conversion tracking, pixels, offline conversions, and APIs
Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation
Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
Experience connecting media performance to CPL, CAC, ROAS, pipeline, and revenue
Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
Understanding of B2B buying behavior, long sales cycles, and account-based marketing strategies
Excellent problem-solving skills with data-driven decision making
Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams
Core Competencies Demonstrates expertise in paid search and performance marketing, with a strong focus on Google Ads, Microsoft Advertising, and LinkedIn. Proficient in driving lead generation and optimizing ecommerce outcomes through data analysis and cross-functional collaboration.
Highest-signal resume keywords Paid Search Strategy
Google Ads Management
Ecommerce Optimization
Data Analysis and Reporting
Audience Targeting
ATS Optimization Keywords Hard Skills SEM Strategy
Keyword Architecture
Bidding Algorithms
Conversion Rate Optimization
A/B Testing
Attribution Modeling
Data Manipulation
Excel
SQL
Google Analytics (GA4)
Soft Skills Problem-Solving
Cross-Functional Collaboration
Industry Keywords B2B Marketing
Lead Generation
Performance Marketing
Ecommerce
Account-Based Marketing
Tools & Technologies HubSpot
Salesforce
Microsoft Advertising
LinkedIn Ads
Tracking Frameworks

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