Demand Marketing Manager

The Demand Marketing Manager owns Pitsco's middle-of-funnel demand engine for the district and B2B buyer - the attribution model, nurture architecture, and national demand-generation strategy that turn marketing-driven attention into qualified pipeline.

ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties may be assigned):

Developing and owning Pitsco's national demand-generation strategy - identifying and executing scalable ways to generate and capture demand across the K-12 district audience

Partnering closely with the Regional Marketing Manager to regionalize national campaigns as needed for state, district, or segment-specific activation

Establishing and owning the attribution model and reporting framework - closing current gaps in UTM discipline, Salesforce customer-type data, and multi-touch pipeline attribution

Owning marketing-sourced and marketing-influenced pipeline reporting

Designing and owning the nurture architecture for the district/B2B buyer - segmenting by buyer type and portfolio interest to replace the current single-nurture-for-all-leads structure

Optimizing the MQL to SQL handoff process, including lead scoring, routing, service-level agreements, and closed-loop reporting; partnering with Sales leadership on Salesforce hygiene and rep adoption

Partnering with the marketing team members on demand-gen activation for product launches and strategic campaign moments

Coordinating with agency and vendor partners for execution across content, syndication, and other demand-gen channels as needed

Applying AI as a productivity multiplier - for nurture copy drafting, campaign brief generation, attribution-query writing, and competitive scan synthesis

Operating comfortably in a marketing function that is evolving its operating model and cadence

QUALIFICATIONS/REQUIREMENTS:

Bachelor's degree from an accredited four-year college or university in a related field

Five to seven years of B2B demand-generation experience, including hands-on ownership of marketing automation platforms and attribution model design

Demonstrated experience building marketing operations infrastructure from the ground up - not just executing within an existing framework

Strong understanding of Salesforce Campaign Influence, UTM standards, GA4, and lead scoring methodology

Familiarity with the K-12 education buyer journey and district procurement cycles preferred

Curious about AI and technology to impact process and productivityComfortable with ambiguity and change; excited by building rather than maintaining

Strong writing skills and the ability to communicate complex ideas

Proactive, self-motivated, results-oriented team player

Proficient with Microsoft Office

Strong administrative and organizational skills

Maintain clean and approachable office environment

Ability to be physically mobile with reasonable accommodation including the ability to walk, balance, kneel, crouch, reach, stand, and stoop

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