Brand Marketing Manager

Job Title: Manager, Brand Marketing Mainline
Requisition ID: R026803
Job Description: Title: Manager, Brand Marketing - Call of Duty Mainline
Reporting To: Director of Brand Marketing
Department: Brand Marketing
Location: Santa Monica, CA
Your Mission
As Brand Marketing Manager, you are responsible for driving brand outcomes across a defined portfolio of initiatives within the Call of Duty Mainline business.
This role operates beyond single-campaign execution. You are accountable for aligning, sequencing, and prioritizing multiple interconnected marketing efforts to ensure cohesive brand impact, operational clarity, and sustained franchise health.
You will lead cross-functional stakeholders and external agency partners to deliver integrated go-to-market programs at scale. Success in this role requires strong judgment, tradeoff management, and the ability to balance short-term launch execution with long-term brand strategy.
This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may evolve to meet business needs.
What You Will Do
Brand Outcome Ownership
Own brand performance outcomes across a defined set of initiatives (e.g., major launch beats, seasonal programs, live-service cycles, or multi-channel ecosystems)

Ensure alignment and prioritization across concurrent marketing efforts

Translate franchise strategy into coordinated, integrated execution frameworks

Drive clarity on sequencing, timing, and cross-functional dependencies

Scope is defined by scale and complexity of initiatives, not by fixed SKU ownership.

Go-to-Market Strategy Leadership
Lead integrated GTM strategy for major launches or cross-channel programs within scope

Make informed tradeoffs across audience targeting, channel mix, timing, and investment

Anticipate risks and adjust plans proactively in dynamic market conditions

Establish launch standards and expectations for readiness and delivery

Multi-Initiative Prioritization & Decision Authority
Make decisions impacting multiple initiatives and stakeholder groups

Balance competing priorities across Creative, Media, Retail, CRM, and Live-Service efforts

Resolve cross-functional alignment challenges impacting timelines or messaging

Operate within approved budget guardrails while influencing allocation decisions

Cross-Functional Leadership
Lead stakeholder alignment across Development Studios, Creative, Media, Retail, Sales, and Operations

Provide direction in ambiguous or high-pressure launch environments

Ensure messaging consistency and brand integrity across channels

Serve as a point of accountability for initiative-level brand execution

Agency & Resource Leadership
Own day-to-day management of external creative partners

Define strategic briefs and provide directional feedback aligned to brand objectives

Evaluate agency scopes and investment tradeoffs

Ensure deliverables meet strategic and quality standards

Talent & Operating Contribution
Depending on team structure, this role may:
Directly manage brand marketing professionalsOR

Lead cross-functional pods without formal reporting lines

In both cases, the role is expected to:
Scale impact through direction, clarity, and prioritization

Improve marketing operating rhythm and collaboration

Contribute to process and workflow optimization across initiatives

Minimum Qualifications
Bachelor’s degree or relevant experience

6–8+ years of experience in brand marketing, integrated campaign leadership, or agency account leadership

Demonstrated ownership of multi-channel marketing initiatives beyond execution support

Experience leading large-scale GTM programs across TV, digital, social, retail, CRM, and live-service environments

Strong judgment in managing tradeoffs across timelines, channels, and stakeholders

Proven ability to influence cross-functional teams without formal authority

Passion for gaming and strong understanding of current industry trends

Video game industry experience preferred but not required.
At Activision, we strive to build the most iconic brands in gaming and entertainment! We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.
We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.
We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Ready to Activate Your Future?
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

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