Influencer Marketing Manager

Reporting to the VP of Marketing, the Influencer Marketing Manager will be focused on owning & scaling the end-to-end execution of organic & paid influencer marketing.

From outreach and briefs to contracts, payments, and content delivery, ensuring alignment with brand strategy and calendar.

You’ll build and maintain strong relationships with creators, managers, and agency partners while creating data-driven campaign assets, dashboards, and KPI tracking in collaboration with sales and digital teams. By optimizing budgets, negotiating rates, and supporting influencer experiences and PR partnerships, you’ll deliver scalable, high-impact campaigns that accelerate product launches and business growth.

This role is highly collaborative and cross-functional, requiring work with multiple brand

and retailer stakeholders including Leadership, Creative, eCommerce, Brand Marketing, Sales, Social Media and Product Development.

This is an exciting opportunity to join a category-leading beauty brand at a pivotal stage of growth and innovation.

This is a full-time, hybrid position with an office based in Studio City, CA.

RESPONSIBILITIES:

Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels – from always-on programming to key product launches and seasonal campaigns

Manage creator sourcing, briefing, contracting, negotiating, content feedback, and usage rights at scale leveraging tools & agencies.

Own the day-to-day management of the Ambassador Program and Aspire platform, including creator recruitment, campaign execution, communications, gifting, and performance tracking.

Develop clear, on-brand creative briefs in partnership with Social and Creative teams that set creators up to produce content that feels authentic and performs

Build and nurture long-term creator and ambassador partnerships that drive sustained brand advocacy and community growth

Collaborate cross-functionally with Brand, Paid Media, Creative, and Legal to integrate influencer content into broader marketing initiatives

Stay ahead of industry research, platform trends, creator economy shifts, and competitive activity – and bring smart, disruptive ideas to the table

Optimize and scale a long-term, high-performing affiliate program with a focus on conversion and revenue

Engage and activate a strong affiliate portfolio, manage commissions, tracking, and partner communications

Partner with Marketing Analytics, Paid Media & agency partners to define KPIs – including ROAS, GMV, conversion rate, EMV, and engagement – and translate performance data into clear recommendations and optimizations

Develop frameworks, playbooks, and operational systems to standardize execution across influencer and affiliate programs

Manage and allocate budgets across initiatives, balancing brand-building and performance goals

Lead campaign reporting and present learnings and recommendations to cross-functional stakeholders

Responsible for brand event & influencer activation planning, successes & reporting

KEY SKILLS:

A passion for storytelling and multitasking as a budding strategist and executioner

Flexible, fast-paced, hungry to innovate & passionate about the Rizos Curls community

A combination of strategic thinker, hands-on doer, and a master of macro and micro details

Knowledgeable of current influencer marketing and beauty trends and implement them for the brand, as needed

Strong relationships with influencer management agencies, and proven record for finding the next engaging creator

Familiarity with online analytical tools and social scheduling applications, such as: Aspire, Dash Hudson, Later, Tribe Dynamics, and Google Analytics

Ensure the delivery of successful campaigns while supporting business critical

KPIs

Ability to work to in a fast-paced, deadline-driven environment, while maintaining a positive attitude

REQUIREMENTS:

4-6+ years of experience in influencer and/or affiliate marketing, with demonstrated ownership of strategy and execution across both channels

Deep knowledge of TikTok, Instagram, and YouTube – how they work, what performs, and where the space is heading

Experience managing influencer/affiliate platforms (Aspire, Influential, Traackr etc)

Strong brief-writing and storytelling skills – you can translate brand strategy into creative direction a creator actually wants to execute

Proven ability to manage budgets, negotiate contracts, and hold external partners accountable

__

Rizos Curls LLC.. is an equal opportunity employer. We are committed to creating an inclusive workplace and do not discriminate against applicants or employees on the basis of race, color, religion (including religious dress and grooming practices), creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, marital status, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all applicable laws governing nondiscrimination in employment, including the California Fair Employment and Housing Act (FEHA) and the Americans with Disabilities Act (ADA). Qualified applicants with disabilities who require reasonable accommodations in the application or hiring process are encouraged to request assistance.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Employment with Rizos Curls LLC. is at will, meaning that either the employee or the Company may terminate the employment relationship at any time, with or without cause or advance notice, subject to applicable law. Nothing in this job posting or in the application or hiring process creates a contract of employment, express or implied, or guarantees employment for any specific duration. Any modification to the at-will nature of employment must be in a written agreement signed by an authorized representative of the Company.

This job posting is for informational purposes only and does not constitute an offer of employment.

#J-18808-Ljbffr