Vice President, Brand Marketing
About the Company
Rapid-growing health & wellness company
Industry
Health, Wellness and Fitness
Type
Privately Held
Founded
2008
Employees
201-500
Categories
- Health & Wellness
- B2C
- Mobile
Specialties
- health and wellness
- weight loss
- breast health
- supplements
- and social marketing
About the Role
The Company is seeking a Vice President of Brand Marketing to spearhead a significant phase of growth and brand evolution. The successful candidate will be responsible for redefining and elevating the global brand strategy, with a focus on creating a distinctive, relevant, and credible brand for the future. This role demands a visionary leader with a proven track record in brand marketing, particularly in the health and wellness sector. The VP will be tasked with transforming the brand's visual identity, voice, and story across all touchpoints, and must be adept at connecting brand strategy to business outcomes, including customer acquisition, loyalty, and engagement.
Key performance objectives for the role include establishing a differentiated global brand strategy, modernizing the brand's social and campaign engine, and driving brand-led business growth. The ideal candidate will have at least 15 years' experience in brand marketing, with a strong background in building and leading high-performing teams. They should be adept at operating both globally and cross-functionally, and be able to balance global brand consistency with local market needs. A Bachelor's degree is required, with a preference for candidates holding an MBA or equivalent advanced education. The role is pivotal in the company's mission to empower individuals in their health and wellness journeys, and the VP will play a critical part in shaping the brand's impact on the community.
Hiring Manager Title
Chief Marketing Officer
Functions
- Marketing