Ishlab Productions is looking to add an experienced music industry Marketing Strategist Consultant to our team to help us develop an international, multi-genre marketing strategy for an up-and-coming creative music team primarily based in New York City and Medellin, Colombia.
About Us
Ishlab Music was founded in 2000 as a recording studio and music Production Company based in Brooklyn, NY. Based in an ethos of teamwork and collaboration, the studio facilitated recordings for great talent such as A$AP Rocky, M.I.A., Skrillex, Roberta Flack, Santigold, Mac Miller, K. Flay, Marc E Bassy, and French Montana.
The production company provided music for notable events by Vogue, Daniel Craig, and Tom Cruise.
And broadcast channels including EA Games, ESPN, and MTV.
Ishlab Music is now venturing into artist development.
Job Specifications
Remote Opportunity, must be available via digital communication (Zoom, Google Meet, Text, WhatsApp, etc.)
Specific Responsibilities
- Develop a strategy for campaign performance, operational efficiency, and personalization.
- Develop lifecycle marketing strategies that align with organizational growth objectives and customer engagement goals.
- Develop dynamic content and personalization strategies across email, web, and digital channels.
- Use data-driven insights to suggest segmentation, messaging, and workflows.
- Evaluate new technologies that enhance lifecycle marketing, personalization, and customer experience.
- Provide strategic guidance to artists, helping determine the most effective creative direction, narrative, and assets for individual campaigns.
- Generate and deliver a comprehensive plan for performance reports for live posts, offering clients valuable insights into campaign analytics.
- Create an organized tracking process for clients using strategic spreadsheets to monitor post history and live links.
Experience & Qualifications
- Must have experience working with a major artist.
- Must have at least 3 years of experience at a major record label or large indie label.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- Minimum of five years of experience in marketing automation, lifecycle marketing, or CRM-driven marketing roles.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent project management and cross-functional collaboration skills.
- Strong communication skills with the ability to present insights and strategies to stakeholders.
- Familiarity with global marketing operations and working across international markets.
- Passionate about music & culture.
- Expert in Social Media platforms with an emphasis on Instagram and TikTok.
To Apply:
Please submit a complete application, which includes a thoughtful cover letter and your resume/CV, uploaded in one document.
Only complete applications will be considered.
Only candidates to be interviewed will be contacted.
Ishlab Productions is an Equal Opportunity Employer.