Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team - HIV

Director Of Digital StrategyGilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Are you a strategic leader who thrives at the intersection of media, data, and technology? Join Gilead as Director of Digital Strategy, where you'll shape personalized engagement for consumers, patients, and HCPs.As the primary strategic advisor to US brand teams, you'll serve as the main liaison between brand objectives and digital capabilities—ensuring seamless collaboration and alignment. This role demands exceptional communication, influence, and storytelling skills to translate business goals into impactful digital solutions.The preferred work location for this position is Foster City, CA, with Parsippany, NJ as an alternative. Candidates residing in these areas are strongly encouraged to apply. Please note that relocation assistance is not available for this role.What You BringPassion for creating meaningful, customer-centric digital strategiesJourney design mindset that has experience stitching together omnichannel experiencesDeep expertise in media, data, and clean room environmentsAbility to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategiesStrong collaboration skills with cross-functional teams, driving measurable impact and optimizationSolid understanding of pharma compliance and evolving privacy regulationsKey ResponsibilitiesDevelop and execute digital strategies aligned with brand objectives and business goalsServe as the primary point of contact for digital planning across media, web, email, and emerging platformsDesign personalized content strategies to enhance engagement for HCPs and patientsEmbed digital best practices and innovation into brand planning, leveraging success across the organizationDrive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)Identify opportunities for digital health innovation and emerging technologiesCollaborate with media partners and internal teams to optimize activations and audience targetingProvide strategic guidance on digital operations, capability development, and process optimizationEnsure regulatory alignment and compliance across all digital initiativesAct as a business partner to therapeutic areas, integrating digital strategies into broader commercial plansBasic Qualifications:Bachelor's Degree and Twelve Years' Experience OR Masters' Degree and Ten Years' Experience OR PhD and Eight Years' ExperiencePreferred Qualifications8+ years in digital strategy or omnichannel marketing, with agency experience a plusExpertise in digital planning, media activation, performance measurement & optimizationSkilled in audience planning and activation using 1P and 3P datasetsProven ability to develop personalized content strategies across channelsExperience in customer journey mapping and CRM/web journey designAbility to build strong stakeholder relationships and foster cross-functional collaborationProven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.Biotech/pharma experience preferred, across broad and rare therapeutic areasFamiliarity with digital health technologies (telehealth, wearables, digital therapeutics)Analytical mindset with data-driven decision-making experienceBachelor's degree required; MBA or advanced degree preferredAbility to travel 20 – 30%Performance IndicatorsROI/RX Lift on digital marketing initiativesEngagement and conversion rates across channelsAdoption of personalized content strategiesEffectiveness of CX journey mapping and pain point resolutionCross-functional alignment and stakeholder satisfactionThe salary range for this position is: $205,615.00 - $266,090.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.