Brand Manager

Associate Brand Marketing Manager – CPG

Penns Grove, NJ, US

Experience: Mid Level

Salary: $80,000 - $95,000 per year

Job Details
What You'll Do
You'll own the day-to-day execution of marketing initiatives for the U.S. market, working closely with Marketing, Sales, Commercial Strategy, Operations and outside agency partners.

Manage the U.S. marketing calendar and execute brand campaigns across digital, retail, foodservice and trade channels

Manage agency partners, including briefs, feedback, timelines and deliverables

Support new product launches from packaging development through commercialization

Own packaging projects, coordinating design, regulatory/QA review and production-ready materials

Develop sales tools, sell sheets, category materials, POS collateral and other customer-facing content

Support digital shelf content and retailer media initiatives for key accounts

Use consumer, shopper and market insights to strengthen campaigns, innovation and brand decisions

Track marketing budgets, project timelines and multiple initiatives simultaneously

Monitor competitive activity and emerging U.S. consumer and category trends

What We're Looking For

3–5 years of brand-side CPG marketing experience, ideally within food, beverage or another consumer products category

Experience supporting or managing brand campaigns and product launches

Hands‑on experience with packaging development

Experience managing agencies and external creative partners

Understanding of the U.S. retail landscape and how marketing supports Sales and retail buyers

Strong project management skills with the ability to manage multiple priorities

Experience with Circana, Numerator or similar syndicated consumer/category data is a plus

Foodservice marketing exposure is a plus

Strong PowerPoint and Excel skills

This is an ideal opportunity for a hands‑on CPG marketer who enjoys both the brand‑building and commercial sides of marketing and wants the opportunity to make a visible impact in a growing U.S. business.

A bit about us:
We are a growing North American consumer products company with a portfolio of premium brands sold through major retail and foodservice channels across the U.S. and Canada.

The U.S. represents one of our biggest growth opportunities, and we're investing in building a stronger, more consumer-driven marketing organization. This is a unique opportunity to join as our first dedicated U.S. marketing resource and have a real hand in shaping how our brands grow in the market.

Why join us?

$80,000 – $95,000 base salary + discretionary bonus

100% company-paid Medical, Dental & Vision insurance

Company-paid Life, Short-Term & Long-Term Disability insurance

401(k) company contribution

High-visibility role with direct access to marketing leadership

Opportunity to help build the U.S. marketing function

Collaborative, entrepreneurial environment with significant growth ahead

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