Local SEO & Generative Search (GEO) Manager - Enterprise Multi-Location

Local Search Manager

Job Description Required Skills: • 5+ years of SEO experience, with a proven track record managing enterprise-level local SEO programs (preferred) • Experience managing local SEO for organizations with 100+ locations (required). • Demonstrated ability to analyze data, identify trends, and make data-driven decisions that improve SEO performance (required) • Experience using enterprise local management platforms such as Yext, Moz Local, or BrightLocal, or similar tools (required) • Proven experience developing executive-ready reporting and delivering strategic insights to leadership (preferred) • Experience with AI-driven search or generative engine optimization.
Preferred Skills: • Direct experience administering Yext at enterprise scale, including syndication, API pipelines, and Yext Scout • Hands-on experience optimizing for generative search surfaces (AI Overviews, ChatGPT, Gemini, Perplexity) • Experience in an enterprise-scale organization.
Job Summary: • We are seeking a Local Search Manager with deep SEO and AI search expertise to own and scale the local SEO and generative search (GEO) strategy powering 600+ physical store locations. This is a high-visibility role at the intersection of local search and the rapidly evolving AI-driven discovery landscape • You will serve as the primary administrator and internal subject-matter expert for our enterprise local management platform, driving both the day-to-day operations and the long-term strategic roadmap.
Responsibilities: Strategy & Insights • Develop and execute a scalable local syndication strategy supporting 600+ physical locations • Optimize performance across Google Search, Google Maps, Apple Maps, and AI-driven search experiences (e.g., AI Overviews and generative search platforms) • Ensure scalable page templates align with both local search and AI-driven content interpretation • Analyze performance data across Google Search Console, GBP Insights, and third-party platforms to identify trends, risks, and growth opportunities • Develop executive-ready reporting and deliver strategic insights to leadership • Collaborate cross-functionally with engineering, product, analytics, and marketing teams
Vendor & Syndication Platform Management • Manage strategy and vendor escalations as primary platform administrator and internal subject-matter expert for all syndication questions • Ensure accurate, high-performing listings across major directories including Google Business Profile, Yelp, Apple Maps, and other key local discovery platforms • Optimize listing-level content — naming conventions, descriptions, attributes, and category data — and manage local citations across directory and publisher platforms, ensuring NAP (Name, Address, Phone) consistency to strengthen ranking and conversion signals • Serve as point of contact for our internal API pipeline; triage data discrepancies and coordinate engineering involvement to keep profile and location data flowing accurately
Local Syndication & GEO Performance • Drive Google Maps and Local Pack performance for highly competitive commercial keywords by managing listing completeness, photo coverage, review velocity, and local ranking signals within Yext • Use Yext Scout to monitor how the client's store locations are cited across ChatGPT, Gemini, Perplexity, and Google AIO; identify visibility gaps and action prioritized recommendations to improve citation rates • Conduct ongoing local rank tracking, content gap analysis, and competitive citation and backlink audits to identify ranking opportunities • Execute local backlink acquisition campaigns and authority-building initiatives to strengthen Local Pack, Google Maps, and AI search rankings • Collaborate with the broader SEO/GEO team on local search strategy and initiatives spanning data quality and AI search performance
Technical & On-Page SEO • Support strategy and optimization for expert and location pages — including on-page SEO, internal linking, structured data (Local Business schema), and indexation best practices
Content, Data & Reporting • Manage store and expert photo procurement and distribution into Yext and publisher platforms to meet quality and completeness standards • Maintain reporting on listing health, data completeness, publisher sync status, and review metrics; serve as escalation point for licensed-to-operate locations experiencing syndication issues
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**