Lifecycle Marketing Manager

Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions, using behavioral, subscription, geographic, and device-level targeting.
Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization
Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly
Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history
Track campaign performance across the funnel and provide ongoing optimization ideas
Requirements: 3–5 years in marketing automation or product marketing (streaming experience a plus)
Strong analytical mindset with exceptional attention to detail
Proven ability to manage multiple concurrent priorities and stakeholders
Technical troubleshooting skills and comfort working independently
Process‑improvement mindset and comfortable in agile environments
Redfast/Recurly Engage, required
Nice‑to‑Have: Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform
Familiarity with SQL for audience validation and campaign analysis
Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform
Understanding of feature flags and experimentation frameworks
Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV)
Experience with localization management systems and multilingual content workflows
Basic understanding of APIs, webhooks, and event‑driven marketing architectures

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