Digital Marketing Manager - Part-time

Digital Marketer (Part-Time)We are seeking a versatile and results-driven freelance digital marketer to join our team. This role will primarily focus on planning and executing paid media, webinar, and outbound lead generation campaigns to drive signups for our programs. Additionally, you will support other digital marketing initiatives that align with our evolving business priorities (example: Account Based Marketing Campaign on LinkedIn). The ideal candidate will be adaptable, data-driven, and experienced in managing multiple channels to maximize audience engagement and conversion.Key responsibilities include:Planning, promoting, and executing a demand and lead generation marketing plans to drive acquisition for the startup program including through paid media, webinars, and web placementsDesigning and managing outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels.Supporting additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis as needed.Crafting clear, persuasive messaging tailored to distinct audience segments.Monitoring campaign performance metrics and iterating to optimize results.Collaborating with sales, partnerships, and marketing teams to ensure alignment on goals, lead quality, and follow-up strategies.Utilizing marketing and CRM tools effectively to manage campaigns and reporting.Requirements include:Strong understanding of startups and the ecosystemCreative, and willing to think outside of the boxProven experience executing paid media, web, webinars and other lead generating digital marketing campaigns via various channels (Reddit, LinkedIn, Product Hunt..etc)Strong understanding of digital marketing channels, including email marketing, social media outreach, paid ads, and content marketing.Proficiency with webinar platforms (Zoom, GoToWebinar, or similar) and marketing automation/CRM tools (Marketo/Salesforce)Data-driven approach with a focus on tracking performance and optimizing campaigns.Preferred qualifications include:4+ years of experienceCopywritingBasic graphic design or video editing skills.Demonstrated success driving lead generation and increasing program signups.Skills include:Marketing copywritingBasic graphic design or video editing skills.Demonstrated success driving lead generation and increasing program signups