Marketing Communications Strategist

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Marketing Communications Strategist Full Time Professional Hopkins, MN, US
4 days ago Requisition ID: 1099
Salary Range: $85,000.00 To $110,000.00 Annually
The Marketing Communications Strategist leads the strategy, planning, and execution of communications that shape how EDCO engages customers, strengthens its brand, and drives business growth. As the steward of EDCO's voice, this role transforms marketing priorities into compelling campaigns, meaningful content, and engaging customer experiences across multiple channels. Working cross-functionally with product, sales, and leadership teams, you'll have the opportunity to influence brand strategy, drive customer engagement, and help position an industry-leading company for continued success.
Communications and Content Planning: Translate annual and quarterly marketing priorities into communications plans
Own the editorial/content calendar
Recommend communication strategies for campaigns and product launches
Coordinate communication timelines and deliverables across campaigns, product launches, promotions, and internal initiatives
Ensure communications are aligned with audience needs, channel strategy, and business objectives
Partner with internal teams and external vendors to execute planned marketing initiatives and support cross-functional communications projects
Identify opportunities for proactive storytelling

Content Development: Own development of compelling marketing copy across digital and traditional channels, including: literature/brochures, sell sheets, presentations, case studies, web content, video storyboarding and scripting, email, social, and more
Interview internal subject matter experts to develop authentic, technically accurate content
Develop both long-form content (ex. blog articles) and short-form content (ex. headlines and CTAs for static paid and organic assets)
Partner with team or external resources for production of graphic assets
Support product launches with messaging and materials
Identify content gaps and recommend new opportunities
Create and maintain reusable messaging frameworks, product positioning statements, campaign copy, and sales enablement language
Review and edit marketing materials for clarity, accuracy, brand consistency, and customer impact

Brand Stewardship: Develop and drive messaging standards consistently across all channels
Serve as organization’s primary steward of brand voice, ensuring consistent messaging across departments, audiences, and channels
Document and maintain brand guidelines for developed brand voice
Provide guidance to internal stakeholders on appropriate brand voice, tone, messaging, and content standards

Performance and Analytics (in partnership with Marketing Strategy and Insights Manager): Monitor communication performance across marketing channels
Analyze campaign engagement and recommend improvements as well as identify wins
Use performance data, customer insights, and sales feedback to refine messaging and content strategy
Share content performance insights and recommendations with the Marketing team to support continuous improvement
Cross-Functional Collaboration & Project Execution:
Manage assigned communications projects from concept through completion, ensuring timelines, approvals, and deliverables are met
Support internal communications needs related to company updates, employee engagement, brand awareness, and cross-functional initiatives

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above, which are representative of the work performed and are not intended to be an exhaustive list of all responsibilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Qualifications
Bachelor’s degree in Marketing, Communications, Creative/Professional Writing, or related field (or equivalent experience)
5+ years experience in Marketing copywriting field, ideally with Product Marketing background
Excellent interviewing and storytelling skills
Ability to simplify technical information into customer-focused messaging
Portfolio demonstrating strong copywriting and storytelling across multiple channels
Experience identifying communication opportunities to strengthen a brand, educate target audiences, and support strategic business objectives
Strong organizational skills; comfortable juggling multiple deadlines and projects
Experience with website maintenance tools (Core and WordPress)
Solid communication skills and keen attention to detail
Ability to build project timelines to meet deadlines
Experience managing concurrent campaigns
Physical Demands
Prolonged periods of sitting at a desk while using a computer, answering phone calls, and conducting meetings.
Occasional standing and walking within the office to attend meetings, interact with team members, and handle various tasks.
Frequent use of hands and fingers for typing, writing, and handling office equipment.
Occasionally lifting and carrying light objects, such as office supplies, documents, or small equipment, typically not exceeding 20 pounds.
Regular use of a computer screen requires good vision for reading and data entry.
Effective communication is essential, requiring the ability to hear and speak clearly in person and over the phone.
Most of the work is performed in a standard office environment. This includes working at a desk, using a computer, and interacting with team members in person or via digital communication tools.
The noise level is generally moderate, typical of an office with phones ringing, conversations, and office equipment operating.
The employee in this role will have a dedicated workspace such as an office or cubicle, equipped with a computer, phone, and other necessary office supplies.
About EDCO Products
Headquartered in Hopkins, Minnesota, EDCO Products Inc. is one of the largest privately held manufacturers of pre-finished exterior building materials in the United States. EDCO designs and manufactures a full line of siding, roofing, soffit, and rainware products. It has established distributor partnerships across the United States and Canada.
Since 1946, EDCO has set the standard for quality, service, and innovation. Every employee contributes to our success. Know you will be challenged and rewarded – and success is shared because we’re in it together. EDCO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
EDCO Products is an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

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