Social Media Coordinator

Status: Contract with option for full-time
Compensation: $25.00 - $29.50 / hour
ABOUT THE PLAYERS COMPANY The Players Company is a premium, athlete-founded ecosystem sitting at the intersection of sports, community, financial empowerment, and culture - founded by players who lived the problem, built for the players who need real solutions, powered by the commitment to give back to the communities they come from.
What began as a mission to create pathways to wealth for the bottom 80% of the NFL locker room has evolved into a full-service, athlete empowerment platform - combining financial education and deal access, tech infrastructure, talent and media services, signature events, original content, and community impact through our nonprofit arm, Impact by The Players Company.
We don't just talk about building wealth. We’re creating the infrastructure to make it a reality! OUR CULTURE We are a small, entrepreneurial team building something ambitious. Our environment is fast-paced, collaborative, and highly autonomous. Everyone contributes beyond their job title, takes ownership of their work, and helps shape the future of the company. We value initiative, curiosity, professionalism, and people who are excited to build alongside athletes.
ROLE OVERVIEW The Players Company is looking for a Social Media Coordinator to help manage and grow the company's digital presence across social media platforms. This role will own the day-to-day execution of TPC's social media while supporting original content, athlete storytelling, company announcements, strategic partnerships, and signature events. You will work directly with leadership, creative partners, athletes, and external collaborators to ensure our brand and initiatives are represented consistently and effectively across every platform.
We are looking for a highly organized, creative, and detail-oriented individual who understands how to develop and execute social media strategies that strengthen our brand and engage audiences. The ideal candidate understands how to transform long-form content into engaging short-form content, has experience supporting podcast and video productions, and is excited to tell stories that showcase athletes beyond their sport.
RESPONSIBILITIES Manage day-to-day social media operations across platforms including Instagram, X, LinkedIn, Facebook, TikTok, and YouTube
Create, schedule, and publish content aligned with company initiatives, projects, and announcements
Assist in developing and executing social media strategies that support company growth and brand awareness
Support the promotion of original TPC content, including " Players Day Off (podcast)", athlete features, interviews, and future media projects.
Repurpose long-form video into platform-specific content for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and X.
Execute TPC's LinkedIn content strategy by developing company updates, thought leadership content, and athlete-focused storytelling.
Coordinate content calendars and ensure timely delivery of social media assets
Collaborate with leadership, creative partners, and external vendors to gather content and develop campaigns
Write engaging social media copy tailored to platform-specific audiences
Stay current on emerging AI tools, marketing trends, and best practices, proactively recommending and implementing new technologies that keep the company at the forefront of the industry.
Monitor social media channels and engage with followers, partners, and community members as appropriate
Monitor audience growth, reach, watch time, engagement, and overall content performance to inform future content strategy.
Prepare regular reports directly to the CEO highlighting key performance indicators and campaign results
Research industry trends, emerging platforms, and best practices to identify new opportunities
Assist with event coverage, live posting, and promotional campaigns when applicable
Organize and maintain social media assets, content libraries, and brand materials
Support broader marketing, branding, and communications initiatives as needed
Design graphics and visual assets for social media using platforms such as Adobe Creative Suite or Canva.
This role is expected to support the company's digital presence across the full content lifecycle, which may include:
Content ideation and planning
Content creation and asset coordination
Social media scheduling and publishing
Community management and audience engagement
Campaign execution and promotion
Performance tracking and analytics reporting
Brand awareness initiatives
Event and project-related social media support
Cross-platform content optimization
WHAT WE ARE LOOKING FOR Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field
2+ years of experience in social media, digital marketing, content marketing, or a related role
Strong understanding of major social media platforms and current platform trends
Experience creating and managing content calendars
Excellent writing, editing, and communication skills
Familiarity with social media analytics and performance reporting
Experience growing brand awareness through original content, audience engagement, and community building.
Strong organizational skills and ability to manage multiple projects simultaneously
Ability to work independently while collaborating effectively with internal and external stakeholders
Creative mindset with strong attention to detail
Professional judgment, discretion, and strong communication skills
TOOLS & TECHNICAL SKILLS Proficiency with social media management platforms such as Hootsuite, Sprout Social, Later, Buffer, or equivalent
Experience with Canva, Adobe Creative Suite, or similar content creation tools
Experience with CapCut, Premiere Pro, Final Cut Pro, or equivalent video editing software.
Familiarity with Meta Business Suite, LinkedIn Campaign Manager, and platform analytics tools
Experience leveraging AI to enhance productivity while maintaining high standards of quality, accuracy, and brand consistenc y.
Proficiency in project management platforms such as Notion, Asana, ClickUp, Monday, or equivalent
Strong command of Google Workspace and/or Microsoft Office Suite
Basic understanding of digital marketing, paid social campaigns, and audience targeting strategies

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