Sr Marketing Development Manager

Sr Marketing Development Manager

This growth-oriented, manager-level role owns and drives digital marketing, service line marketing, and trade show/event strategy for a global CDMO business. The successful candidate will serve as the primary strategic marketing lead partnering with commercial leadership, business development teams, and external agencies to execute campaigns and customer engagement initiatives across regions. The role carries budget ownership and decision-making authority across digital, service line, and event marketing, with strong potential to build and lead a team as the function scales.
Key Responsibilities:
Digital Marketing

Own SEO, GEO, paid media, email, and website strategy; analyze performance to guide budget decisions; manage agency relationships
Service Line Marketing

Lead go-to-market strategy per service line; own capability decks and customer-facing collateral; drive account-based marketing
Trade Shows & Events

Co-lead end-to-end event execution (budget, ROI, booth strategy, vendor negotiation) in partnership with BD
Commercial Content & Engagement

Drive customer campaigns, collateral, blogs, and webinars tied to commercial priorities
Cross-Functional Leadership

Coordinate globally across teams/agencies; own market/competitor intelligence; champion AI-enabled marketing tools
Qualifications:
Bachelor's degree in Marketing, Business, Life Sciences, or related (MBA a plus)
7+ years in B2B/commercial/digital marketing with proven program and budget ownership
Pharma, biotech, healthcare, or CDMO experience preferred, including trade show portfolio management
Strong leadership and stakeholder influence skills; CRM/marketing automation/AI tool proficiency a plus