Lifecycle Marketing Coordinator

SNIPES Lifecycle Marketing CoordinatorBensalem, PA HybridWe live sneakers, streetwear, and neighborhood culture! All Day! Every Day!With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it's sponsorships or developing grassroots projects – we prioritize giving back to the community in everything we do.SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program "SNIPES serves" and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.Overview: Reporting to the Lifecycle Marketing Manager, this position supports core digital initiatives including outbound communications, mobile app content, and personalization efforts to drive engagement, increase retention, and ensure consistent brand experience across channels. This role is highly collaborative and data-driven, blending creative execution with meticulous attention to detail. The Lifecycle Marketing Coordinator plays a key role in executing personalized, high-impact communications across email, SMS, push notifications, and in-app experiences.ResponsibilitiesAssist the Lifecycle Marketing Manager in building, scheduling, and deploying customer-facing communications across email, SMS, push notifications, and in-app contentCreate and publish in-app stories, optimize app homepages for consistency with the website, and perform QA to ensure accuracy and functionalityCustomize creative and product assortments for targeted segments by leveraging customer dataReview all outbound communications to ensure accuracy in content, links, design, and functionalityDeliver weekly reports on app performance, campaign results, and personalization KPIs, and track segmentation metrics across platformsProvide actionable recommendations based on engagement data, A/B testing results, segmentation analysis, and click map performanceQualificationsBachelor's degree in Marketing, Communications, or related field, or equivalent experience1–3 years of experience in digital marketing, CRM, or e-commerceProficiency in email marketing platforms, push and SMS tools, and CMS or app content systemsStrong attention to detail and ability to manage multiple projects simultaneously and autonomouslyBasic understanding of segmentation, personalization, and A/B testing best practicesFamiliarity with project management or creative asset managementExperience with GA4 preferredBasic HTML knowledge preferredCultural Success FactorsEnthusiasm for the brandConsumer ObsessedInnovative MindsetCollaborative natureSkillful communicatorData-Driven Decision MakingAdaptable and FlexibleDisciplined and self-motivatedBenefits with SNIPESGenerous Employee DiscountPaid HolidaysSummer HoursHybrid work schedulePTO (Paid Time Off)Bonus PlanAffordable Health InsuranceRetirement ContributionsSNIPES USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State lawsEqual Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.