Sports Event & Marketing Specialist

Company Description Tuscaloosa Tourism and Sports – Visit Tuscaloosa connects the local community and visitors through a wide range of events and experiences throughout the year. The organization promotes Tuscaloosa’s diverse offerings, including shopping, colleges, museums, history, dining, and entertainment, helping guests make the most of their visit. Formed through the merger of the Tuscaloosa Convention and Visitor’s Bureau and the Tuscaloosa Sports Foundation, the team is dedicated to educating both residents and visitors about Tuscaloosa and surrounding areas. Tuscaloosa Tourism and Sports actively engages audiences through digital channels such as Twitter and Facebook, supporting a dynamic and collaborative environment for event and marketing professionals.
Role Description The Sports Event & Marketing Specialist is a full-time, on-site role based in Tuscaloosa, AL. This position plans, coordinates, and executes sports-related events and tournaments, working closely with local partners, schools, and organizations to ensure successful experiences for participants and spectators. The Specialist develops and implements marketing campaigns that promote events, tourism, and community engagement, including digital content, social media, email outreach, and promotional materials. Day-to-day responsibilities include managing event logistics, timelines, and budgets; securing and maintaining sponsor and stakeholder relationships; and tracking event performance and marketing results. The role also involves representing Visit Tuscaloosa at community functions, providing excellent communication with vendors and partners, and contributing ideas to enhance the city’s sports tourism profile.
Qualifications Candidates should possess skills in Sports Coaching and Coaching to support sports event planning and understanding of athletic programming.
Candidates should possess strong Communication skills to collaborate with partners, sponsors, and community stakeholders.
Candidates should possess knowledge of Football or similar sports to effectively engage with teams, leagues, and relevant events.
Candidates should possess Sales skills to assist with sponsorship outreach, partnership development, and event revenue opportunities.
Relevant experience in sports event coordination, tourism, or marketing, preferably in a community or destination-focused organization.
Ability to manage multiple projects, prioritize tasks, and work on-site during events, including evenings and weekends as needed.
Proficiency with basic office software and familiarity with social media and digital marketing tools.
Associate or bachelor’s degree in sports management, marketing, business, communications, or a related field, or equivalent practical experience.

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