Product Marketing Manager

CareCloud, the leading provider of cloud-based healthcare IT solutions for medical groups, is seeking an exceptional Product Marketing Manager to join its growing marketing team. This person will be responsible for the positioning and go-to-market strategy for selected CareCloud solutions. The ideal candidate is a highly driven individual who is a strategic thinker, but also a \"roll up your sleeves\" doer who can develop and execute detailed project plans. The candidate should be adept at (and enjoy) managing multiple projects, driving cross-functional initiatives, and writing professional marketing content.
Requirements For given solution(s): Define clear and differentiated product positioning and messaging
Build and execute quarterly and annual go-to-market plans
Develop impactful, well-written collateral and web content
More generally: Write compelling marketing content (e.g., white papers, case studies) and deliver value-added webinars for prospective clients
Plan and drive new product launches in close collaboration with product management, sales, and other key stakeholders
Conduct thorough market research to stay ahead of industry trends and contribute valuable insights to CareCloud's product roadmap planning
Communicate key product enhancements and other relevant updates to CareCloud's client base
Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support the success of key marketing projects and drive revenue growth
Collaborate with and support sales team by delivering innovative sales tools, customer success stories, and sales training
Integrate with key stakeholders across the company to spearhead and support high priority cross-functional initiatives
More generally: Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support the success of key marketing projects and drive revenue growth
Collaborate with and support sales team by delivering innovative sales tools, customer success stories, and sales training
Integrate with key stakeholders across the company to spearhead and support high priority cross-functional initiatives
Requirements Bachelor's Degree and MBA
5+ years marketing experience (2+ years in product marketing)
Product launch experience required
Healthcare experience a strong plus
Can-do attitude and proactive approach to solving problems
Excellent communication skills (written, verbal, presentation)
Strong analytical and project management skills
Desire and ability to collaborate effectively across offices and departments

#J-18808-Ljbffr