Sales and Marketing Director

Sales and Marketing Director Join our team at Roxboro Assisted Living, where you can Live life your way in a vibrant, welcoming community! As Sales and Marketing Director at Roxboro Assisted Living, you will play a vital role in promoting our community and showcasing the unique benefits we offer to potential residents and their families. Reporting to the Executive Director, you will be responsible for developing and implementing effective marketing strategies to drive growth, increasing occupancy rates, and enhancing the overall visibility of our community.
Responsibilities Develop and execute comprehensive marketing plans to attract and retain residents, highlighting our community's unique features, amenities, and services

Collaborate with internal teams to ensure seamless communication and alignment to achieve marketing goals

Build and maintain relationships with local healthcare providers, referral sources, and community partners to promote our community

Analyze market trends and competitor activity to inform marketing strategies and optimize results

Create and execute targeted marketing campaigns , including advertising, social media, email marketing, and promotional events

Monitor and report on marketing performance to measure success and adjust strategies as needed

About the Role As a key member of our leadership team, you will have the opportunity to make a meaningful impact on the lives of our residents and their families. With a focus on creating a warm and welcoming community, we offer a supportive and dynamic work environment that fosters growth and development.
Requirements Minimum 0 years of experience in sales and marketing, with a focus on senior living or healthcare marketing

Strong understanding of marketing principles , including segmentation, targeting, and positioning

Excellent communication and interpersonal skills , with the ability to build and maintain strong relationships

Proven project management skills , with the ability to prioritize tasks and meet deadlines

Familiarity with marketing software and tools , including CRM systems and social media platforms

Strong analytical skills , with the ability to analyze data and make informed decisions

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