Senior Manager- PR & Brand Activation Job at Insight Global in Plano

Job Description

An employer is looking for a Senior Manager- PR/ Brand Activations in the Plano, TX area. This role is responsible for building press-worthy narratives, driving media relations, managing our PR agency, and delivering activations that improve brand awareness, perception and engagement. This role is the primary day-to-day connector across Brand Strategy, Social, Creative, Media, CRM, and agency partners - ensuring PR is integrated early and executed to the highest standard. Tasks will include:

Strategy & Planning

Develop and lead the earned + shared media approach across the annual marketing calendar, aligned to brand priorities, campaign objectives, and business goals.

Translate campaign priorities into newsworthy narratives/ ideas that build relevance and momentum. Provide strategic counsel to cross-functional partners to ensure PR and brand activations are designed to drive cultural impact and campaign performance.

Earned & Shared Media

Lead national media relations end-to-end, including management of agency pitching, relationship-building, press outreach, and rapid response to inbound inquiries.

Create & review all core communications assets (press releases, media alerts, talking points, spokesperson Q&As, briefing docs) to ensure clear, consistent messaging.

Partner with Social, Media and Creative leads to turn campaign ideas into shareable moments optimized for earned pickup and social velocity, including PR-forward experiential moments when relevant.

Executive & Corporate Comms

Partner with the VP and C-suite executives to shape strategic communications plans around earnings, corporate initiatives, and investor relations.

Identify, evaluate, and activate partnerships across creators, brands collaborators, ensuring strong brand fit and clear value exchange.

Lead partnership development from concept through launch: stakeholder alignment, go-to-market planning, integration, deliverables, and execution with internal teams and external partners.

Partner with Legal and internal stakeholders to navigate contracts, approvals, brand safety, and governance.

Cross-Functional Leadership

Serve as the day-to-day PR lead within integrated campaign workstreams, ensuring PR is embedded early and integrated across touchpoints.

Collaborate with operations and franchise stakeholders as applicable to ensure activations are executable in-market and support business priorities.

Drive alignment across stakeholders by clarifying decisions, roles, timelines, and next steps.

Agency Leadership

Lead the PR agency relationship end-to-end: strategy development, scopes/deliverables, timelines, performance expectations, and day-to-day management.

Ensure agency work is on-brief, on-brand, and high quality through clear direction, feedback, and approvals.

Operational Excellence & Reporting

Own launch readiness for PR -timelines, workflows, approvals, and escalation paths to deliver disciplined execution and fewer surprises.

Define and report on performance (e.g., quality of coverage, reach/impressions, share of voice, sentiment, engagement, earned value, partnership KPIs), delivering actionable learnings to improve future work.

Support issues and crisis communications in partnership with Corporate Comms, Legal, Ops, Food Quality, HR, and Franchisees—helping develop statements, Q&As, and spokesperson guidance as needed.

Build scalable communication and experiential processes that enable fast, effective, and high-quality execution in a rapidly growing global environment.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

7-10 years of experience in PR/communications, with national consumer brand experience (QSR/CPG/retail/entertainment a plus).

Proven ability to drive earned media outcomes across high-profile launches or tentpoles.

Experience running PR for publically traded Fortune 500 company

Experience developing brand activations across creators, brands with clear results.

Strong writing, narrative-building, and stakeholder management skills; confident in fast-moving environments.

Experience managing agencies and navigating complex cross-functional partner groups.

Familiar with PR Newswire (Platform PR agencies post press releases)

Influencers- PR team works with it a lot for gifting and kits (experience running earned influencer programs) QSR experience