Vice President, Brand & Performance Marketing
About the Company
Popular fashion e-commerce platform
Industry
Retail
Type
Public Company
Founded
2009
Employees
501-1000
Categories
- Fashion
- E-Commerce
- E-Commerce & Marketplaces
- Consumer Staples
- Apparel & Footwear
- Retail
- Black Tie Dress
- Clothing Subscription
- Cocktail Dress
- Designer Dress
- Dresses
- Gowns
- Rent Wedding Dresses
- Rent the Runway
- Rental Dress
- Rtr
- Consumer Goods
Specialties
- retail
- technology
- fulfillment
- logistics
- innovation
- disruption
- entrepreneurial
- subscription to fashion
- closet in the cloud
- leadership
- career growth
- mentorship
- access to executives
- and incredible benefits
Business Classifications
- E-Commerce
About the Role
The Company is seeking a VP of Brand and Performance Marketing to lead the strategic vision that defines how the brand is perceived and experienced. This executive will be responsible for setting and executing the brand strategy, integrated marketing, social and creator initiatives, partnerships, and performance marketing across various channels. The role demands a leader who can balance long-term brand-building with short-term performance, ensuring that both aspects work in harmony to drive the brand's success. The successful candidate will be a key member of the senior marketing leadership team, with a focus on brand coherence, creativity, and velocity.
Candidates for this role at The Company should have a minimum of 12 years' experience in brand and performance marketing, with a proven track record at the VP level or equivalent. The role requires a deep understanding of brand strategy, integrated campaign development, and performance marketing, including paid media and growth. The ideal candidate will have a background in fashion, retail, lifestyle, or direct-to-consumer, and be adept at leading and developing high-performance teams. Strong creative instincts, the ability to influence cross-functionally, and a data-driven approach to marketing are essential. The VP will also be the brand's voice in strategic conversations and must be able to communicate with clarity and conviction at all levels.
Hiring Manager Title
SVP, Customer
Functions
- Marketing