Retail Media Analyst

Build, launch, and optimize sponsored search, display, and retail media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.

Manage end-to-end campaign execution in Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.

Monitor performance metrics such as ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice; provide actionable recommendations.

Develop and maintain performance dashboards, weekly reports, campaign documentation, naming conventions, and organized campaign structures.

Conduct keyword research, competitor analysis, and search-term mining while partnering with eCommerce, marketing, brand, and creative teams.

Title: Retail Media Analyst

Industry: Beverage Brand

Location: Santa Monica, CA

Duration: Ongoing, 6 months or more

Responsibilities

Build, launch, and optimize sponsored search, display, and retail media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.

Manage end-to-end campaign execution in Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.

Monitor performance metrics such as ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice; provide actionable recommendations.

Develop and maintain performance dashboards, weekly reports, campaign documentation, naming conventions, and organized campaign structures.

Conduct keyword research, competitor analysis, and search-term mining while partnering with eCommerce, marketing, brand, and creative teams.

Requirements

2-4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.

Pacvue experience is required.

Active campaign management experience on at least two retail media platforms, such as Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, or Kroger Precision Marketing.

Strong analytical skills with the ability to translate performance data into actionable insights and optimize budgets effectively.

Ability to work independently with minimal oversight; experience with CPG, beverage, or FMCG brands and tools such as Power BI, Tableau, Helium 10, or DSP/programmatic platforms is preferred.

Skills

Retail media

Paid search

Pacvue

Amazon Ads

Walmart Connect

DoorDash Ads

Campaign optimization

Bid management

ROAS/ACOS analysis

Performance reporting

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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