Product Manager for Digital Marketing Campaign Strategy & Execution

How You Will Contribute Co-own a multi-year digital marketing capabilities roadmap to modernize campaign operations, journey orchestration, audience activation, measurement, attribution, and marketing technology.
Partner across Marketing, Technology, Data & Analytics, Operations, and partners to translate strategy and operational needs into product roadmaps, platform capabilities, and measurable outcomes.
Define future-state operating model and scalable campaign operating practices; simplify/automate/standardize workflows, handoffs, approvals, and measurement routines.
Enable adoption/evolution of marketing technologies, CDPs/CRM/automation/personalization/analytics; support compliant audience activation (consent, suppression, frequency) and cross-channel orchestration.
Co-own measurement/attribution roadmap (multi-touch, experimentation, test-and-learn) and develop measurement frameworks; partner on metrics, dashboards, insights, and optimization feedback loops.
Establish product vision for intelligent marketing operations (workflow automation, predictive insights, AI decisioning
ext-best-action) and translate AI use cases into product requirements and operating practices with human oversight.
Skills & Qualifications 8+ years relevant experience; Bachelor’s degree (or equivalent in related fields).
Strong product management across strategy, prioritization, delivery, adoption, lifecycle management, governance, and value realization.
Experience with marketing technology platforms (CRM/CDP/workflow orchestration/automation/personalization/analytics) and marketing campaign operations.
Experience with attribution
ext-best-action/experimentation, KPI reporting/ROI, dashboards, and optimization loops.
Strong Agile/SDLC/DevSecOps/platform governance knowledge; excellent stakeholder management.
Salesforce ecosystem experience preferred; related Salesforce certifications preferred.
Required: direct experience in marketing tech/campaign operations/CRM/lifecycle/journey orchestration/audience activation/personalization/measurement; regulated-industry experience (e.g., healthcare/life sciences/financial services).
Leadership Expectations Serve as Associate Director digital product leader; mentor Product Owners and drive measurable business outcomes.

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