CRM & Email Marketing Strategist: Data-Driven Journeys

University of Michigan is seeking a Marketing CRM Strategist to develop, implement, and optimize digital marketing and email campaigns across Student Life. You will translate strategic goals into actionable marketing plans, lead CRM and email measurement in Marketing Cloud, and collaborate with/division units to drive engagement.
The role emphasizes data-informed audience journeys, cross-functional collaboration, and ongoing analytics to improve outcomes for student engagement and experiences at

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