Oakley Brand Marketing Manager

Overview Oakley Brand Marketing Manager at EssilorLuxottica
Requisition ID: 896165
Store #: 991321 Oakley Marketing - NY 5th
Position: Full-Time
Total Rewards: Benefits/Incentive Information
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.
With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.
Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
General Function The Brand Business Mgr is responsible for developing and implementing effective business and marketing plans to enhance the Brand/s and drive growth in the market, in close collaboration with key business stakeholders. Act as the Local Market leader in maximizing & executing the Global brand’s vision, tailoring communication plans across all channels (incl. Department Stores, Ecommerce, National & Regional Accounts, and Independent wholesale customers) within the NA Market.
Major Duties And Responsibilities Brand Sales Forecasting & Monitoring Responsible for setting & monitoring Annual brand targets
Review monthly sales by brand & Identify gaps & opportunities
Effectively develop plans to ensure that top line sales and bottom line goals are met
Business Analysis Support Brand Business Updates to Sr. Management Monthly or Quarterly
Investigate Brand & Competitive trends / results and identify Commercial opportunities, sustainable strategies & actionable plans to grow sales & Market Share
Partner with cross functional teams to ensure effective business delivery for the brands
Distribution Management Partner with Local Sales team to develop distribution strategies by Channel of Trade in line with Global Brand Strategies.
Identify opportunities to grow door productivity & partner with Sales to develop & customize global tools to help with Customer sell in
License Management Partner with Corporate Brand Teams Key Projects, Sales, distribution etc
Advocate for Local Market Needs by analyzing competition and Brand trends to share with Global Teams
Brand Commercial Plan Development & Management
Brand Commercial Plan Development & Management Maximize Global Brand / Corporate Strategies & Initiatives In The Local Market By Customizing Strategies For Various WHS COT’s / Accounts To Drive Overall Success Of The Brand
Develop & Execute holistic Sell Out Initiatives that drive visibility, assortment, training & merchandising programs
Develop & Lead Training for Local Sales teams that share Marketing Initiatives & New Product Releases to champion the brand & improve Sales performance.
Brand Activities Management Brand Activities Management that focus on achievement of short and long-term business objectives
Responsible for creating and maintaining Brand Marketing Calendar & Marketing Budget including: Trade Marketing by Channel/Account, Global Media Plans, Training, Promotional/Commercial Plans
Point-person for implementing and executing Commercial/marketing initiatives for the Brand/s
Trade Marketing Drive Trade Marketing strategy by COT and brand visibility in the market
Management of Marketing budget and split by COT/accounts
Monitoring of sell in/sell out activities in coordination with Sales and Trade Marketing teams
Product Management Monitor collection performance and advocate to global product teams for NA product needs
Screening of Release (rank key models/ define Assortment reco)
Performance Monitoring (new models vs bestsellers, AUR, special projects, materials)
Basic Qualifications Bachelor’s degree required, 5-7 years of brand manager or similar experience
Ability to transfer strategy into action
Note: Pay ranges and offers are determined by multiple factors including geography, experience, and local minimum wage requirements. This posting includes information about salary ranges or compensation, which is subject to change.
Equal Opportunity We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation or gender identity. Native Americans in the US receive preference in accordance with Tribal Law.
Details Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Marketing Services and Retail

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