SEEKING CREATIVE SOCIAL MEDIA MANAGER

Job Title: Social Media Manager – Organic Growth

Department: Marketing

Employment Type: Full-Time

In Office

About the Role
We build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts.

What You'll Own

Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach

Build and execute a monthly content calendar showcasing our work, our people, and our expertise

Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish

Design on-brand graphics, stories, and post layouts

Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads

Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community

Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast

Coordinate with field crews to capture authentic, in-the-moment jobsite content

Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution

Run A/B tests on content formats, posting times, and copy to continuously improve performance

Requirements

2+ years managing social media for a brand or agency

Proven organic growth track record - bring the numbers

Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar)

Graphic design skills (Canva, Photoshop, or Adobe Express)

Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms

Ability to create content in fast-paced, outdoor jobsite environments

Understanding of YouTube SEO and long-form caption strategy

Proficient with Meta Business Suite, TikTok Analytics, and similar tools

Strong written communication skills with the ability to develop and maintain brand voice

Self-starter who owns their deadlines without micromanagement

Bonus Points

Experience in construction, roofing, trades, or home services

Photography skills or drone footage experience

Paid social experience (Meta Ads, TikTok Ads)

Google review and reputation management experience

Knowledge of Google Analytics / GA4

What We Offer

Competitive salary commensurate with experience (42-46K - bonuses available)

Health benefits

Mileage reimbursement for jobsite visits

Creative autonomy to build a social presence from the ground up

Direct access to leadership - your ideas get heard

Real growth potential as the company scales

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