Senior Marketing Strategist, App Growth

Plan strategy and messaging for campaigns that encourage people to download and use the NPR app

Run paid advertising across social media, search, and video platforms

Create promotions for NPR radio broadcasts, podcasts, and newsletters

Manage advertising budgets to maximize return on investment and minimize cost per download

Coordinate product, analytics, content, and broadcast teams to execute cohesive campaigns

Build push notification, in-app message, and email plans to increase user retention and engagement

Research app-market trends, competitor activity, and audience needs

Lead testing and learning to identify strategies that drive installs and deeper engagement

Track conversions and promotional performance to inform short- and long-term marketing decisions

Work with Audience Insights and Product teams to measure digital advertising and terrestrial radio promotions

Collaborate with app and web product teams, audience insights and analytics teams, content teams, and Network growth teams

Requirements

5+ years of experience in a data-driven marketing role, preferably at a media or tech company

Proven track record in creative marketing campaign management and data-driven performance analysis

Proven ability to manage paid advertising budgets efficiently, especially for mobile app growth

Experience using tracking software, pixels, UTMs, and similar tools to identify promotions leading to new app users

Substantial experience and comfort building campaigns across email, social media, in-app messaging, display, audio, push notifications, SMS, web notifications/pop-ups, and in-product UX

Bachelor's degree

Ability to establish cross-team processes, strategies, and collaboration tools

Ability to turn complex numbers into clear, simple stories for leadership decisions

Competitive analysis and audience behavior analysis skills

Experience with enterprise cross-channel messaging tools such as Salesforce Marketing Cloud, Braze, Iterable, or Adobe Campaign/Marketo is a plus

Core Competencies
Demonstrates expertise in data-driven marketing strategies, campaign management, and performance analysis, with a strong focus on mobile app growth and user engagement. Proficient in cross-team collaboration and utilizing analytics to inform marketing decisions.

Highest-signal resume keywords

Data-Driven Marketing

Campaign Management

Paid Advertising Budget Management

Audience Behavior Analysis

Cross-Channel Messaging Tools

Hard Skills

Marketing Campaign Management

Performance Analysis

Competitive Analysis

User Engagement Strategies

Conversion Tracking

Soft Skills

Collaboration

Communication

Strategic Thinking

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Mobile App Growth

Digital Advertising

Audience Insights

In-App Messaging

Social Media Advertising

Tools & Technologies

Salesforce Marketing Cloud

Braze

Iterable

Adobe Campaign

Marketo

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