Digital Marketing Coordinator – Mexican Summer – New York

Mexican Summer is seeking a Digital Marketing Coordinator who will be responsible for maintaining digital operations and executing content strategies across various digital platforms. This role involves implementing social strategy, managing digital platforms, coordinating content posting, and assisting with project organization and asset management for album campaigns.
Key Responsibilities Manage label + managed artist social channels, newsletters, webstores, links, and ecommerce integrations (TikTok, Instagram, etc); ensure optimization across all platforms and make updates based on best practices and data
Edit and create digital assets (especially short-form video) in line with label and artist content strategy, optimizing for various platforms
Serve as the administrator for all campaign release materials, collating, organizing, and distributing assets to internal teams and external partners
Coordinate artist onboarding for social and ads platforms
Assist with multi-channel ecommerce and retail marketing campaigns; manage customer service inquiries (inboxes, social DMs + comments, etc)
Oversee logistics of content scheduling and posting, ensuring assets and copy are optimized and approved (inclusive of Instagram, TikTok, newsletters, and other relevant channels)
Engage in daily social listening by summarizing trends/opportunities, responding to comments and DMs, and providing relevant feedback to artist and label teams
Stay updated on industry trends, feature updates, and emerging platforms to make recommendations for developing effective content strategy across all channels
Assist in developing content strategy as an integral part of campaigns
Collaborate closely with all departments to ensure alignment on content requirements, strategy, and implementation across social platforms
Collaborate with artist teams and internal stakeholders to understand the artist’s story, music, and social media behavior; assist with artist questionnaires and visual inspiration resources for translating campaign creative and artist vision to content strategy
Conduct project-level research for influencer marketing campaigns and manage content creator outreach across individual releases and channels
Manage day-of digital release mechanics, ensuring all relevant artist and label platforms are updated on release days
Requirements Preferred 1-2 years experience in digital marketing, social media management, or a related role in the music industry, preferably at a record label.
Design and content creation skills (e.g., Canva, Adobe Creative Suite, in-app video editing tools).
Proficiency in social media and ecommerce/CRM platforms (Shopify, Bandcamp, Mailchimp, etc.) — analytics tools (e.g., Chartmetric, Feature FM, CO:BRAND, Spotify for Artists) a plus.
Strong communication skills, attention to detail, and the ability to work both independently and in a collaborative, fast-paced environment.
Familiarity and enthusiasm for Mexican Summer artists, and adventurous contemporary music.
Must be able to work out of our Brooklyn office (3 days per week).
Compensation A competitive salary and benefits package will be offered, commensurate with the role and the relevant experience of the final hire. Base salary for the role depends on the job-relevant knowledge, skills, abilities, education and relationships of the final hire and is anticipated at an annual rate of $60,000. Benefits include:
Medical and Dental Insurance on top of base pay
20+ flexible PTO per year in addition to office closures for holiday
PBA (FSA) pre-tax spending account
Paid family leave
Paid time for volunteering
Equal Employment Opportunity and Non-Harassment Mexican Summer is an Equal Opportunity Employer committed to fostering an inclusive and diverse work environment. We do not discriminate based on race, creed, color, religion, national origin, citizenship status, age, disability or handicap, gender, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws. We respect and embrace the unique qualities and perspectives of our employees and strive to create an environment where all individuals are valued and respected. Our commitment to equal employment opportunity and non-harassment extends to all aspects of employment, including recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, accommodation requests, access to programs and facilities, employee activities, and general treatment during employment.

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