Integrated Marketing Manager

The Integrated Marketing Manager will be responsible for developing, implementing, tracking and optimizing the paper's marketing programs across all digital channels. The position develops and implements marketing plans, oversees go-to-market strategy, and manages digital marketing budgets to maximize return on investment. Using CRM platforms, you will create and optimize campaigns across B2B and B2C initiatives, with specific attention to Post and Courier Travel and Philanthropy programs.

Responsibilities

B2B Inbound Marketing & CRM Management

Execute marketing campaigns through marketing automation resulting in qualified inbound leads with the goal of growing advertising revenue

Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generating content

Create multi-channel marketing campaigns leveraging SEO, inbound marketing, email campaigns, content marketing and events

Host regular training sessions on how to use the CRM platform effectively

Ensure data cleanliness and governance within the CRM platform

Monitor and manage costs associated with CRM platforms

Manage Post and Courier advertising site with relevant content and marketing resources

Create B2B newsletter positioning The Post and Courier as the authority on marketing

Create marketing strategies to grow B2B newsletter

Philanthropy & Travel Initiatives

Implement strategic communication plans for philanthropy initiatives

Schedule and coordinate email campaign deployments for philanthropy and travel promotions developed by VP of Development

Manage and track the sales pipeline for Post and Courier Travel offerings

Develop and grow the new Post and Courier Advantage, a travel-subscription product

Create marketing strategies to grow newsletter to broaden travel audience

Cross-Functional Collaboration

Oversee paid digital marketing solutions, owned & operated channels, events and more

Identify and implement segmentation opportunities for more targeted communication

Work side-by-side with teams across the newspaper division to support digital subscription sales

Support and advise cross-departmental growth with marketing strategy and tactics

Work with analytics team on campaign performance tracking

Consult with advertising sales leaders on CRM data quality issues

Support managers' CRM adoption initiatives

Leverage internal marketing platforms and proprietary tools

Other duties as assigned

Requirements, minimum education level, and experience

Bachelor's degree in Marketing, Communications, Business, or related field

5-7+ years experience in marketing

Proficient in technical platforms including HubSpot CRM, Teams, Constant Contact, WordPress, Google Drive

Knowledge, Skills and Abilities

Experience with digital marketing tools and analytics platforms

Demonstrated project management skills

Strong written and verbal communication skills

Experience in data-driven marketing and campaign analysis

Excellent organizational and time management skills

Detail-oriented with ability to manage multiple projects

Creative problem-solving ability

Self-motivated with customer-service mindset

Flexible work schedule, including occasional evenings/weekends

Valid driver's license, light travel may be required

Physical Requirement

Regular computer work with occasional standing, walking, and light lifting (per safety policy).

Evening Post Publishing is an equal opportunity, drug-free workplace.

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