Public Relations Account Manager

The PR Account Manager (AM) is a strategic and executional leader responsible for managing day-to-day communications programs across multiple client accounts. With a minimum of 3–5 years of public relations experience, the AM serves as a primary client contact, leads earned media strategy and storytelling efforts, and ensures seamless execution of campaigns that deliver measurable results.
This role reports to an Account Director and oversees 2–4 client accounts. The ideal candidate is proactive, highly organized, media-savvy, and passionate about outdoor, active, and lifestyle brands.
Key Responsibilities
Client Leadership & Strategy
Serve as a primary point of contact for clients, building strong, trusted relationships
Lead development and execution of strategic PR plans aligned with client business goals
Translate brand positioning into compelling, culturally relevant story angles
Maintain consistent client reporting (weekly updates, monthly recaps, quarterly reviews)
Proactively identify new opportunities for visibility, partnerships, and thought leadership
Media Relations & Storytelling
Develop and maintain strong relationships with key national, regional, trade media and influencers
Regularly pitch proactive stories and respond to inbound media opportunities
Draft compelling press materials including press releases, media alerts, pitches and executive thought leadership
Build and refine targeted media lists across relevant verticals, including emerging media platforms and online communities
Monitor coverage and identify momentum-building opportunities
Campaign Execution
Manage product launches, brand announcements, events, partnerships, and integrated campaigns
Collaborate with internal teams across services (influencer, social, affiliate, AEO, etc.) and partnerships when applicable
Track KPIs and ensure programs deliver measurable outcomes
Event Planning & Management
Planning: building event plans (timelines, budgets, run-of-show, vendor/venue logistics)
Execution: managing media events, launches, trade shows, and experiential activations end-to-end
On-the-ground support: acting as on-site point of contact, handling logistics and troubleshooting in real time
Post-event reporting/recaps: compiling reports covering attendance, coverage, and takeaways
Team & Agency Contribution
Provide guidance and mentorship to Associate Account Managers and Coordinators
Contribute to brainstorms and agency-wide creative ideation
Stay informed on media trends, industry shifts, and cultural moments
Support new business efforts as needed
Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, or related field
3–5 years of public relations experience (agency experience strongly preferred)
Proven experience managing client relationships and leading PR strategy
Strong writing skills with a portfolio of press materials and pitching experience
Established relationships within outdoor, active lifestyle or CPG preferred - mainstream media relationships are expected
Deep understanding of earned media and integrated communications
Exceptional organization and project management skills
Strategic thinker with a proactive, solutions-oriented mindset
Ability to manage multiple priorities in a fast-paced environment
A collaborative spirit and team-first attitude
Passion for outdoor, active, or lifestyle brands
What Success Looks Like
Clients view you as a strategic partner, not just an executor
Media respond to and trust your pitches
Campaigns consistently deliver measurable results
Internal teams feel supported and energized by you
You contribute meaningfully to agency culture and growth
The Extras
Knowledge and basic understanding of rygr’s services and offerings, including Paid Media, SEO/AEO, Affiliate, Influencer and Organic Social
Experience or ability to use a suite of tools and platforms to manage client relationships, campaigns, and workflows
Demonstrated Go-to-Market experience and/or work on integrated marketing campaigns
A sense of humor and love of the outdoors
Salary:

$60,000 - $70,000/yr. depending on experience.
Medical coverage (including Employer 100% paid option)
Vision coverage
401 (k) match
Wellness benefit
Parental leave
Company-wide offsites
Location:

This is a hybrid position (2 days in office/week required) which may be filled in our Carbondale or Denver office.
About rygr:

We build deep connections to communities that matter for great brands. We bring ideas big and small to life through hustle and gritty determination. Our values include integrity, craft, empathy, change, and stewardship. Learn more at rygr.us.
Please no phone calls regarding job inquiries.
rygr provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

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