Marketing Content Operations Specialist - NIPR

Job Description: The National Insurance Producer Registry (NIPR), an affiliate of the National Association of Insurance Commissioners (NAIC), is seeking a dedicated individual for the role of Marketing Content Operations Specialist. This is an exciting opportunity for someone who enjoys working in a stable organization that supports the public good and makes a difference every day. NIPR is a not-for-profit technology company that provides cost-effective, streamlined, and uniform licensing data and compliance services for insurance professionals. Together with the NAIC and the insurance industry, NIPR protects and serves insurance consumers. We are a licensing and compliance resource for insurance professionals, providing expertise, agile technical solutions, innovative tools, and data to support the changing needs of state regulators and the insurance industry. NIPR is based in Kansas City, Missouri.
This is a full-time position which will allow a person to work remotely within the United States or hybrid in NIPR’s physical office space in Kansas City, MO.
The Marketing Content Operations Specialist is responsible for developing, executing, and optimizing digital marketing campaigns that educate, drive brand awareness, and engage audiences. This role reports to the Senior Manager, Marketing Operations and involves building content for multi-channel digital initiatives—including web, email, search, and social—and using data-driven insights to improve performance. The ideal candidate combines strategic thinking, analytical rigor, and hands‑on execution.
Key Responsibilities:

Digital Strategy & Campaign Execution
Develop and execute digital marketing strategies aligned with organizational and business objectives
Optimize campaigns across the website, email, search, and social channels
Support integrated campaigns and product launches with targeted content assets
Content & Digital Experience
Maintain marketing calendar and contribute to digital content strategy for landing pages, email campaigns, events, blogs, webinars and other promotional assets
Partner with UX and product teams to improve customer journeys, reduce friction, and strengthen conversion paths across digital touchpoints
Develop external-facing and sales enablement resources, including presentations, sell sheets, case studies, newsletters, and other supporting materials
Analytics, Insights & Optimization
Analyze campaign performance, track KPIs, report results, and recommend optimizations
Combine data from web, email, paid media, and CRM platforms into customer insights that inform segmentation, targeting, and journey optimization
Stay current on digital marketing trends, tools, privacy and accessibility standards, and platform updates
Cross-Functional Collaboration & Education
Collaborate with communications, product, UX, sales, state regulatory, government affairs, vendors, and other partners to ensure consistent messaging and execution
Create industry-specific educational content that translates regulatory changes into clear adoption guidance and value for audiences
Minimum Education and Experience:

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience
5+ years of digital marketing experience, preferably in insurance or another regulated industry
Experience managing multi-channel campaigns across web, email, search, social, CMS, CRM, and digital advertising platforms
Hands‑on experience with marketing analytics, reporting, tag management, and tools such as Canva, Contentstack, HubSpot, Salesforce, Tealium iQ, and Google Analytics
Experience supporting product launches, stakeholder communications, customer readiness, and data‑driven optimization recommendations
Preferred Experience:

Knowledge of SEO best practices, digital optimization, and performance reporting
Advanced Microsoft skills
Strong collaboration, adaptability, and attention to detail
Skills and Competencies:

Strong written, verbal, analytical, and project management skills, with the ability to translate complex information into effective educational content
Ability to manage multiple priorities and collaborate effectively across cross‑functional teams
Travel:

Must be willing to travel occasionally for team meetings and in‑person organizational events.
Compensation:

Offer range of $105,000-$125,000, commensurate with experience and education.
Sponsorship:

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Why Work at NIPR?

Remote work schedule 37.5-hour work week
Tuition reimbursement
Referral bonuses
Choice of insurance plans
Vacation buy-back
Adoption assistance
Parental leave
Employee recognition programs
Days off for community service
Student loan repayment program
NIPR is proud to be an Equal Opportunity Employer Applicants for all positions are considered without regard to age, race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin or ancestry, marital status, pregnancy, genetic information, military or veteran status, disability, or any other basis protected by applicable law.
LEARN MORE ABOUT THE NIPR Company Overview

NIPR provides the insurance industry with a data warehouse of producer licensing information from all fifty states, the District of Columbia, and three U.S. territories. NIPR’s products and services eliminate paperwork and data entry, allowing for increased productivity, and faster turnaround time for the producer licensing process. Incorporated in October1996, NIPR is a not-for-profit affiliate of the National Association of Insurance Commissioners (NAIC).
Mission

NIPR is a not‑for‑profit technology company that provides cost-effective, streamlined, and uniform licensing data and compliance services for insurance professionals. Together with the NAIC and the insurance industry, NIPR protects and serves insurance consumers.
Values

Teamwork, Excellence, Trust and Innovation

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