Creative Director, Brand and Design

Lead the visual brand and creative design function across Archwell Capital and its operating companies
Extend the Archwell Capital brand identity into a cohesive portfolio-wide brand system
Define how parent and operating company brands align, remain distinct, and are expressed
Develop, maintain, and evolve brand guidelines
Establish standards and processes for integrating newly acquired companies into the broader brand architecture
Partner with Legal on trademark, brand protection, and brand governance matters
Review materials for brand consistency across Archwell Capital and its operating companies
Support employer brand, employee communications, and culture initiatives with People and Culture
Develop and maintain employer-brand visual identity, recruiting materials, careers content, and candidate-facing assets
Design internal communications, town halls, all-hands meetings, executive communications, intranet content, and culture and recognition campaigns
Create onboarding and employee-experience materials
Design end-to-end digital and web experiences, including information architecture, wireframes, UI design, and responsive design
Partner with Technology and development teams through implementation and quality assurance
Incorporate search optimization and AI discoverability considerations into digital design
Establish and manage creative intake, prioritization, workflow, and turnaround processes
Manage design tools and licenses, including Figma and Adobe Creative Cloud
Brief, direct, and review external agencies, freelancers, and creative partners
Help build and scale the internal design function
Provide guidance, leadership, or training to others without direct reports
Perform other related duties as assigned and comply with company policies and procedures
Requirements Bachelor’s degree in Graphic Design, Visual Communication, Interactive Design, User Experience Design, Fine Arts, or a related field; or an equivalent combination of education and relevant professional experience
8+ years of progressive experience in brand, marketing, digital, or product design, including experience as an Art Director, Design Lead, Senior Designer, or similar role with responsibility for creative quality and direction
Demonstrated expertise across both graphic/brand design and UI/UX design, supported by a portfolio showing significant depth in each discipline
Portfolio demonstrating experience building or substantially evolving brand identity systems, as well as delivering high-quality marketing and digital design
Experience extending an established brand system across multiple brands while maintaining a consistent shared standard
Strong knowledge of typography, color, layout, and visual design principles
Full-cycle web and UI/UX design experience, including information architecture, wireframing, user interface design, responsive design, and partnership with engineering teams through implementation and quality assurance
Advanced proficiency with Figma and Adobe Creative Cloud
Demonstrated ability to develop multiple high-quality creative concepts quickly and move selected concepts through final execution
Ability to operate independently as the primary design authority
Preferred: experience supporting a parent company and subsidiaries or another multi‑brand portfolio environment
Preferred: experience with employer brand and/or internal communications design
Preferred: experience with motion design, animation, and video
Preferred: experience directing and managing external agencies, freelancers, or other creative partners
Preferred: executive‑level presentation design experience
Preferred: experience within financial services, insurance, real estate, or another regulated industry
Certificates, licenses, registrations: None Required
Core Competencies Demonstrates expertise in brand identity development and visual design, with a strong focus on UI/UX design and digital experiences. Capable of leading creative functions, managing design processes, and ensuring brand consistency across multiple platforms.
Highest-signal resume keywords Brand Identity Development
UI/UX Design
Figma Proficiency
Adobe Creative Cloud Expertise
Creative Direction
Hard Skills Graphic Design
Visual Communication
Information Architecture
Wireframing
Responsive Design
Typography
Color Theory
Layout Principles
Digital Design
Motion Design
Soft Skills Leadership
Collaboration
Creative Concept Development
Independent Operation
Communication
Industry Keywords Brand Governance
Employer Branding
Internal Communications
Multi-Brand Portfolio
Financial Services
Tools & Technologies Figma
Adobe Creative Cloud

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